U. S. Radio (Jan-Dec 1960)

Washington New Jingles Focus Attention On National Radio Month The more than 2,000 radio members ol the Naiional Association ol Broadcasters are currently putting to use the materials inchulcd in the promotional kit prepared by the XAB in suj:)port ol National Radio Month, which runs through the end ol this month. Listeners across the country are getting their first exposure to two new jingles promoting the sound medium. Title of one of the new jingles is, "Radio . . . The Heart of Main Street," which is also the theme of the I9()0 salute to radio. The second musical message is called, "To Keep Up With \n\i\ Conimiinity." Both stress the individual station as the focal point of each conununity it serves, NAB points oiu, but neither jingle specifically mentions radio month. This may be expected to increase the length of time which these jingles will be of use, since they are not tied to the May promotion. NAB Provides Stations With A Do-ItYourself Promotion Kit Distributed free to all radio members, tire NAB jingle disc includes 30second and 10-second vocal-instrumental versions of each jingle. There is also a 60-second all-instrimiental version which is being used by stations under their own promotional spot announcements, or for mixing with other program material. In addition to the jingle recording, the NAB kit is providing stations with 30 promotional spot announcements for use on-the-air; a fact sheet about radio; sample news releases; a newspaper mat: a speech text for local use by broadcasters: a proclamation to be signed by mayors or city managers; suggestions for local promotions, and order forms for additional speech texts. House Committee Digesting NAB Views on Legislation Members of the House Communications and Power Subcommittee have been going over the NAB's position on proposed legislation affecting the broadcasting industry which was included in the testimony of \'incent T. VVasilewski, NAB manager of government relations. The NAB official made it clear at the start of his testimony that his views and statements were made with the approval of the Association's board ol directors. Mr. W^asilewski brought out loin major points in his appearance before the House Committee. They are: The NAB is ". . . not opposed to the substantive idea of there being proscribed by law activities which have resulted in rigged quiz shows and undercover payments broadIv categorized as 'plugola' and payola'." The Association believes ". . . it is unnecessary to have a requirement in the Communicatiorrs Act for a public hearing in an area which is to be served by a new station. " Feels FCC Already Has Authority To Deal With Withdrawal Costs The NAB also believes ". . . it is imnecessarv to include in the statute provisions which outline the means and methcxls for the Federal Communications Commission to approve out-ol-pocket costs paid to one applicant by another for the hitter's withdrawal." Mr. Wasilewski said the NAB believes the FCC already has adequate authority to '. . . treat any such arrangements which might be coniraix to pid)lic interest." Opposition Voiced to Giving FCC License Suspension Powers The Association is opposed to giving the FCC the power to suspend station licenses. Mr. VVasilewski said this provision would present . . . "the potentiality and greater probability of government moving more into (Cont'd on p. 21) U. S. RADIO Mav 1960 19