U. S. Radio (Jan-Dec 1960)

LETTERS TO THE EDITOR Public Service Your story about the extensive support which the radio broadcasters and sponsors give, day after day, to public service campaigns pleases us because we are always happy to see the radio industry get credit for its good works, (see Report from Agencies, April 1960). Currently, it stems, such kind words are few and far between. Maxwell Fox Director of Public Relafions The Adverfising Council New York, N. Y. College Market The article Radio Goes to College In Big Way (April 1960) can be a big help to our salesmen. Can you please mail us extra copies? Joe Lobaito Sales Martager iVHRV Ann Arbor. Mich. Would it be possible to receive extra copies of Radio Goes to College? John A. Dame Sales Manager WMAJ Sfaie College, Pa. Program Services What's New in Program Sei-vices? (February 1960) was an article with a lot of news value and possibilities for us because of the increasing interest in the English language in radio audiences and the U.S. military personnel based in Spain. . . . We would appreciate it very much if you let us know the complete addresses of the firms offering the services. G. L. Vazquez Promotion Madrid, Spain I was most interested in What's New in Program Services (February 1960) . I would like to follow up for more information on several of the services you mentioned. . . . We are the purchasers (subject to FCC approval) of KJBS San Francisco, anticipating a take-over date some time in May. J. G. Paltridge Exec. y.P. & General Manager Argonaut Broadcasting Co. RTES I'hank vou lor your extremely fine (overage of oiu" Roimd Table Limcheon devoted to radio as an advertising medium (see Radio i>i the Looking Glass, April 1960) . All the comments I heard have been extremely gratifying, and we sincerely appreciate your tinre, effort anci excellent cooperation. Albert B. Shepord Sales Manager Select Station Representatives, New York, N. Y. Your article on Radio in the Looking Glass ... is a skillful and informative treatment of the subject. I am glad to have been of any assistance in its preparation. William E. Matthews y.P. and Director of Media Relafions and Planning Young & Rubicam Inc., New York FM Progress Almost two years ago, we separated our fm from the am operation. We're still scratching for all the information we can find on the fm picture. . . We would be interested in obtaining the material contained in the Cash Register Rings for Fm and Style Guide for Fm. Orel Phillips Advertising Manager KCRA-FM Sacramento, Calif. Farm Picture The Silver Mike Award arrived yesterday and certainly it was a tremendous thrill for me to get it. . . All of us at KFRE and in the Triangle organization are very pleased with the recognition, and with the coverage you gave on farm generally in your February issue. Wally Erickson Farm Director, Triangle Stations KFRE Fresno. Calif. Promotion Beat We would appreciate receiving a copy of The Promotion Beat (December 1959) , mentioned in the Canadian Association of Radio and Television Broadcasters Special Service Bulletin. Ruth Hancock Office Mgr. CKK^ Kitchener, Ontario UNIT ONE A special team of reporter-researchers has created a series of radio landmarks: The Galindez-Murphy Case, P.O.W. — A Study In Survival, Who Killed Michael Farmer ? And more to come. The result has been medals, honors, acclaim — and the breaking of new ground in radio's power to inform. Network radio programming in the public interest . . . ONLY ON CBS RADIO U. S. RADIO May 1960 23