U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000352
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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RADIO NEWS Sound medium constantly improves ways and means of keeping the community alert and well informed The fact tlial at least one radio is lound in more than 95 percent of the 52 million homes that house the American population, plus the added exposure provided by in-car radios and portable receivers, makes radio an ideal medium to transmit news to the public. In keeping with its sworn oath to ". . . operate in the public interest, convenience and necessity," stations strive constantly to improve the quantity and caliber of their news programming. Typical of the attitude of most stations concerning their news function is that of WSAZ Huntington, W. Va., which states, "The day-to-day responsible, accurate coverage of City Hall and the Court House; the 'big' story of a mine disaster; special service in time of snow or high water; motorist warnings of traffic jams or ice on the streets — this, we feel, is the job of radio." Here are reports from some of the stations responding to the U.S. RADIO survey. LOCAL EMERGENCIES Radio has olun (kinonsiiaicd ils ability to reach the citizens of its community cjuickly and effectively in times of emergency. The heavy snows that hit much of the nation last winter provide a recent example ol how radio responds to local emergencies. The Topeka, Kans., area was hit with over 22 inches 32 U. S. RADIO May 1960