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musical programs with saieiy annouiuements throughout the programs. Approximately 75 percent of the announcements were on traffic salety. In addition, some 408 salety spot messages were aired.
A 12-month safe-driving campaign was recently launched by KTUL Tulsa, built around a Safe Driver Club. Object of the Club is to enroll all motorists in northeastern Oklahoma, and haxe them pledge themselves to obev the "Top 10 Rules of Sale Driving."
Working closely with Consumers Oil Co., the station designed a special bumper sticker which has been made available in all Consumers Oil service stations. These stickers, together with a Safe Driver identification cartl will be available to all motorists. Working with the aid of police officials, KTUL and the oil company will designate a "safe driver of the day," and a "safe driver of the month," with gifts going to these individuals.
These are the things that matter most to me . . .
"Our town..."
PORTLAND'S CUEIOUS COLLECTION
Portland, Oregon has one of the nation's newest and finest zoos. Soon it will be the only zoo in the world to feature in its collection an authentic deejay — a KEX disk jockey.
What's more, the KEX man is committed to do a broadcast from inside the cage, while his colleagues hurl peanuts at him.
What inspired this monkey business? Portlanders had spent two years and half a million dollars in labor and materials building the world's largest, most spectacular recreation railway for their zoo. But last November, just $10,000 away from completion, funds ran out and all work stopped.
KEX stepped in.
The deejays organized a gigantic community dance . . . and came up with a zany but immensely successful contest among themselves. Object: to see who could get the largest number of listeners to contribute. Booby prize : the monkey's cage and a shower of peanuts.
Well over half the $10,000 needed to complete the Zoo Railway has already been raised. As the contest draws to a close (KEX promised delivery of the full amount this spring) , townspeople are feeding the kitty with unabated zeal.
What a curious, wonderful way to build a recreational railway!
KEX
PORTLAND
Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.
U. S. RADIO
May 1960
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