U. S. Radio (Jan-Dec 1960)

■wide an audience; bui we have been pleased with the response and what we feel is a growing audience." In one instance, the store said, a couple from Newbern, Tenn., stopped in to thank the shop for the program. Before they left, they had bought one complete opera recording. Real Estate-Insurance — Free State Properties of Bladensburg, Md., has been running a schedule on WWDCFM Washington, D. C, promoting its new name and services. Here's what the company said in May: "In the three short months that we have been advertising on WWDC-FM, the response has been excellent. We have found that the clientele that this medium reaches appears to be in the upper income bracket. Being a fairly new firm, our aim is to familiarize the people with our name. WWDC-FM seems to have accomplished more in three months than the local papers could in twelve." (Cont'd on p. 52) IN THE NATION'S 29th CITY (430,459 U. S. Census I960) Fm Station Key KITH Is your best FM RADIO buy PHOENIX Is now larger than Atlanta, Birmingham, Des Moines, Fort Worth, Louisville, Newark Omaha, Toledo or Wichita Metropolitan Phoenix is even larger with 675,188 KITH is large, too! 5000 Watts— 24 hours daily. Antenna 1578 ft. above average Terrain. 101.3 Megacycles Number ONE in AUDIENCE Size Lowest Cost Per Thousand Affiliate IMPERIAL RADIO Network ALpIne 4-5088 P. O. Box 1974 William P. Ledbetter Pres. and Gen. Mgr. Call Collect for Availabilities The following information is taken from questionnaires returned by 342 stations that replied to the U.S. RADIO survey. This tremendous response represents nearly a 60 percent return. The programming abbreviations are explained below. Other abbreviations are: NA (not applicable); Sep. (separate) stands for completely separate programming unless days and hours are specified; Dup (<luplicate) stands for completely duplicate amfm programming. Is Fm Station Programmed Separately Or Am Does It Station Affiliate Duplicate Am? Fm Programming Key ALABAMA WAVU-FM Albertville WJOF Athens WBRC-FM Birmingham WJLN-FM Birmingham WHOS-FM Decatur WKRG-FM Mobile WMLS-FM Sylacauga ARIZONA WAVU Sep. CI, con, s-cl, gd, shw, 6 p.m. to 10 p.m. nws, sprts WJMW Sep. Gd, pop, nws, sprts 5:30 p.m. to 10:30 p.m. WBRC Sep. 12 Noon to 6 p.m. CI, con, op, educ WJLN Dup. Negro (jz, nws) WHOS Sep. CI, con, s-cl, gd, st, shw, ji, nws WKRG Sep. Sat. 7:30 p.m. to CI, con 10:25 p.m. WMLS Sep. 6 p.m. to 10 p.m. Gd, pop, st, shw, nws KELE Phoenix None NA St, flk, entry, west, nws KITH Phoenix None NA S-cl, gd, st, shw, nws, drm, cmtry, rel KFMM Tucson None NA CI, con, op, s-cl, shw, jz, drm ARKANSAS KBTM-FM Jonesboro KBTM Dup. (Not Reported) KAMS Mammouth Springs KALM Thayer, Mo. Sep. Sunset to 9 p.m. S-cl, gd, pop, st, sprts CALIFORNIA KJAZ Alameda None NA Jz, sprts KERN-FM Baltersfield KERN Dup. (Not Reported) KQXR Balcersfield None NA CI, s-cl, gd, st, shw KRE-FM Berkeley KRE Sep. Mon.-Sat. 8:30 a.m. to 1:15 p.m Sun. 8 p.m. to 12:30 a.m. Con, cl KCBH Beverly Hills None NA CI, con, op, s-cl, shw, flk KUFM El Cajon None NA CI, op, s-cl, nws KMJ-FM Fresno KMJ Dup. (Not Reported) KUTE Glendale None NA S-cl, gd, shw, nws KBBI Los Angeles None NA CI, s-cl, gd, nws, drm, cmtry, rel KBIQ Los Angeles KBIG Sep. Gd, pop, st, shw, flk, jz KBMS Los Angeles None NA Pop KHOF Los Angeles None NA Rel KMLA Los Angeles None NA Gd KNOB Los Angeles None NA Jz KPOL-FM Los Angeles KPOL Dup. Gd, st, shw, s-cl, pop KBEE-FM Modesto KBEE Dup. Gd, st, shw KAAR Oxnard KOXR Sep. CI, s-cl, gd, st, shw KPSR Palm Springs None NA St, s-cl, cl, pop, con, op, shw, cmtry, flk (foreign) KPLI Riverside None NA Gd, st, shw, nws KFBK-FM Sacramento KFBK Dup. (Not Reported) KHIQ Sacramento None NA Cl, con, op, s-cl, gd, pop, st, shw, flk, nws KJML Sacramento None NA Cl, con, op, s-cl, shw KXRQ Sacramento None NA S-cl, gd, pop, st, shw, jz KSFM Sacramento None NA Cl, con, s-cl, gd, st, shw, jz S-cl, gd, st, jz, nws, re! KFMB-FM San Diego KFMB Sep. 10 a.m. to 6 p.m.. 7 p.m. to Midnight (Cont'd on p. 46) Key Classical — cl, concert — con, opera — op, semi-classical — s-cl, good music^-gd, popular — pop, standards — st, show music — shw, folk music — flk, jazz — jz, country music — entry, western music — west, news — nws, drama — drm, commentary — cmtry, readings — rdgs, sports — sprts, educational — educ, religious — rel, dlscussion^-disn. U. S. RADIO July 1960 {Supplement p. 23) 45