U. S. Radio (Jan-Dec 1960)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
now we can offer you
RESULTS
wifh fhese
\N Hartford
(CONNECTICUT!
'N Kansas City 'N Los Angeles
(SPANISH lANGUAGF MARKET)
'w San Francisco
SAN MATEC
■^TOP RATINGS IN AUDIENCE
if MORE LISTENERS PER DOLLAR
if SPONSOR PREFERENCE AFTER TRYING "BOTH STATIONS
For facfs A figures CALL
A TELE-BROAOCASTER STATION
WPOP
KUDL
KALI
KOFY
BECAUSE WE PROGRAM TO PLEASE LISTENERS AND TO PROMOTE SALES
INDEX (Cont'd)
RESEARCH
Mo.
Yr.
P9.
HHDO's College Market
Study
Apr.
()0
85
BBDO on Bridal Market
June
00
68
Facts of Radio Life
Jan.
60
Female Influence in Automo
bile Market
Jan.
60
40
Florida Fm Market Study
Apr.
60
95
*How to Conduct a Mail
Survey
Apr.
60
29
Listening Habits of Druggists
and Grocers
June
60
7,3
Nielsen Coverage Study
.May
60
7
Nielsen on Radio Audience
May
60
%
Pulse Adam Young's 'Adver
tiser Area' Measurements
Mar.
60
61
I'ulse on Country Music
Stations
Jan.
60
**
I'ulse on Out-of-Home I.i-len
ing
Krl).
60
70
TuUi (HI <,>iialitati\e Rr
M-art h
Apr.
()0
98
^ ear of Radio Ri--i-ar<li
Jan.
60
.56
RADIO SERVICES
S. W. (al.lw.UV .\<%v Radio
Service, Canada
.Ian.
W
56
Copy Translated to 50 Lan
guages
Mar.
()0
51
NBC Radio M.di.al Service
Jan.
60
"•
Jan.
60
55
J. R. Production's Sten'o
plionic Sound
Jan.
6()
12
*V^'hat's New in Program
Services
Feb.
60
36
Apr.
60
32
WGY captures buying listeners
"Personality Programming" attracts them keeps them tuned to your message all d
1 ujJiMi loKoslcr is a (aniou~ cjiiuljlc pla> combination in \V (i^ -land and no wonder. "Tup's" ability to interpret weather jargcm and make it useful helps thousands of regular listeners plan their day. Herb Koster's ■.Sports Spotlite." shining nightly, is "must" listening for sports fans. Herb adds meaning to scores and results by interviewing the big and small names who make sports news. Herb and Tup capture listeners — and WG\ personality programming keeps them listening all day with >lafl specialists in home. news. mn»i( and farm-fare. M.»ifnit
WGY can get results for your message from special or mass audiences. Let WGY prove its pulling power to you. Contact Henrv I. Christal Co. or WG^ . -Schenectady, N. Y.
982-17A
Servinf Northeastern
New Yark and Western New Eneland
50,000 Watts • NBC Affiliate • 810 Kilocycles
A GENERAL ELECTRIC STATION
Yr.
Pg.
60
66
60
34
60
87
()0
93
60
53
60
25
60
62
60
5
60
56
60
7
REPRESENTATIVES
Mo. Avery-Knodel's Promotion
Booklet June
* Blair Group Plan June
Broadcast Time Sales" New
Business Dept. May
Dore's Waterman on Negro
Market Apr.
Katz on National .Spot ("osis
in '59 Feb.
*Katz on Nighttime Radio Mar. *NBC Spot Sales Agency
Survey May
PGW's 'PhoneA-Check'
Service June
Pelry's Holmes on Radio's
Future Mar.
Petry's Public Service Study May Pulse/Adam Young's '.Advertiser Area' Measurements Mar. 60 7 Young Firm Studies '.Advertiser .Areas' and Car Ownership Jan. 60 51 •Young on Niglitiimc Radio Mar. 60 25
SPECIALIZED RADIO FARM RADIO
Capsule Farm Case Histories Feb. 60 27
v'd-Con's Radio Success Feb. 60 28
Farm Progranimini; l-'.b. 60 23
NECRO RADIO
Dorc'^ Walcnnan on Negro
Market Apr. 60 93
NIGHTTIME RADIO
-Selective TimcliUNing .Niglil
time Mar. 60 7
•Status R,-port Mar. 60 25
OUT-OF-HOME RADIO
Female Influence in Auto
-Market Jan. 60 40
Pulse on (Jrowlli of ()ut-of
Hom< l-'eli. 60 70
RAB Data Shows .Audience
(irowing Mar. 60 .55
^ oung .Studv on Car ()«iiir
-lii|i Jan. 60 51
SUMMER RADIO
KAB'v .'suimiiit foifca^I Mar. 60 7
.Sunmier Radio in Canada June 60 72
'.Summer .Selling June 60 27
50
SPOT RADIO
Katz on National -Spot Costs
Feb.
60
53
Spot Advertisers in 1959
( Listing!
Jan.
60
23
Spot Radio Forecast
.Ian.
60
19
Spot Radio Analysis
Jan.
60
22
SRA Estimates 19.59 Spot
Business
Apr.
60
3
Top 100 Spot Advertisers
'Listing)
-Apr.
60
54
TIMEBUYINC
]ju>ing Time in a .Small
Market
Feb.
60
54
Creative .Media Strategy
Mar.
60
44
PGW's "Phone-A-Check"
Service
Jime
60
5
RTES Timehuying Clinic
Feb.
60
'to
Time Buys
See TIME BUYS
every
month
U. S. RADIO • August 1960