U. S. Radio (Jan-Dec 1960)

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WBT... FIRST AS ALWAYS, IN PULSE Per cent GREATER First every Monday to Friday period in tiie Prime 25-county Ciiarlotte Mari<eting Area ^ BT averaged 57 per cent greater share of audience than its nearest competitor in the Monday to Friday ratings. Proof once again that Vv BT. serving the nation's 24th radio market, is the voice of authority in the Piedmont CaroHnas. ""The January, 1960 Pulse Jefferson Stand.\rd Broadcasting Company 50.000 REPRESENTED NATIONALLY BY CBS RADIO SPOT SALES U. S. RADIO • August 1960 65