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NEWEST IN A
COMPLETE LINE OF
RCA TRANSISTORIZED
AMPLIFIERS
TYPE BA-34A
10-WATT
MONITOR AMPLIFIER
requires only half the space30% of power
Here's a compact monitor amplifier with overall performance equal to earlier models, twice the size. Full 10 watts output with excellent frequency response and very low distortion. Highfrain permits operating from output of low-level microphones. Plug-in mounting. Standard input and output terminations.
Write lo RCA.Depl. K-337, Biiihling IS-I , Camden, N.J. In Canada: RCA VICTOR Company Ltd., Montreal. .Also ask about Ii.\-i6 Tnrniable Preamplifier, BN-G.\ Remote .Amplifier; also coming . . . , a new small Preamplifier B.A-1I, and Program Amplifier, B.A-II.
.RADIO CORPORATION of AMERICA
HOMETOWN, U. S. A.
radio
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TRAVEL BUREAU
Wagenaar Travel Bureau put on a concentrated effort to promote a tour to Honolulu. The firm purchased a two-week spot campaign over WLAV Grand Rapids, Mich. , using 30 announcments a week. Despite the fact that the tour cost over |600, according to the station, the travel bureau received more than 100 inquiries and 28 confirmed reservations in one week. As a result of the campaign's success the travel bureau decided to use radio throughout the rest of the year, reports the station.
CHAIN STORE
In order to help promote a special sale, the J. C. Penney Co. bought a heavy spot saturation campaign on KOBY San Francisco. The announcements were concentrated in a two-day period. Spending $300 for air time in the 48 hours covered by the sale, J. C. Penney reported that two out of three purchases made were directly attributed to the radio messages, according to the station.
' DEPARTMENT STORE
Fowler, Dick & Walker, Wilkes-Barre , Pa., sponsors the daily hour of "Symphony Music" over WYZZ (FM) from 9 to 10 p.m. The department store, says the station, has had consistent sales results from as far away as 100 miles. As an example, WYZZ states that in one afternoon, in a 20-minute period, the store sold one record player, one phonograph and one fm table model set, with all three customers mentioning their appreciation of the symphony hour.
I
CAR DEALER
Mer-Lin Motors, St. Thomas, Canada, broadcast a program directly from its showroom over the facilities of CPL London, Ont . , on a Saturday. Although the broadcast took place in a traditionally slow month for auto business, according to the station, the dealer was able to sell 40 cars on that one day. As a result of this performance, the station reports that Mer-Lin Motors signed a contract for 52 weeks of Saturday remote broadcasts, for a total of 388 hours of air time.
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Ausiusi 1960