U. S. Radio (Jan-Dec 1960)

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uj f.O 'r< a: a rr: ^ o ■i Q o r < CC CO ■J CO § Q — ^ ^ I J U. O CO c o 1— Q I CO ^ I ^ o o^ t tn I I — to z o I r c/) Q 's and sellers of radio advertising 9M/0 u VOL. 4— NO. 10 OCTOBER 1960 35 CENTS MEASURES Ul ssive Moves Afoot pand National Sales I page 2S [S ON RADIO Wr Reports How Produces Sales page 28 SERVICE hows Stations te Service Programs] page 37 WD AUTOS y Opinion on New idio Campaigns page 41^ ^'lliam W. Carty ^•■^ Places Heavy edule to Help fj h New Product page 32 WKBW FIRST I IS BUFFALO HOOPER RADIO AUDIENCE .N _^^ CITY-. BUfFALO, M-^ U.l and PULSE AGREES WKBW is No. 1 % AVERAGE SHARE OF THE AUDIENCE August 1960 PULSE (Buffalo) Mon Sun 6:00 A.M. — 12:00 MIDNIGHT WKBW — BUFFALO — 1S20 SO.OOO WATTS . Clear Channel Represented by AVERY-KNODE L