U.S. Radio (1960)

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gr~ valuable new minutes in radio Now, these and all other KBIG minutes are new . . . and more valuable. The big reason? Southern California's positive reaction to 3 talented personalities: Joe Niagara (6-10 a.m.), Jim O'Leary (10 a.m.-2 p.m.), and Bob Gage (2-6 p.m.). This dynamic threesome adds new freshness, new vitality to radio selling. Result: Better sound for listeners . . . more profitable climate for advertisers. Get the facts! New file-folder now available from your KBIG or Weed rep. mm Radio Catalina 740 kr/lOMO units JOHN POOLE BROADCASTING CO., INC. 6540 Sunset Blvd., Los Angeles 28. Calif. Hollywood 3-3205 National Representative: Weed Brown Radio Corp.