We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
airwaves
Radio's Barometer
156,394,000 Sets in Use
15,000,000 Fm Sets in Use (NAB Research)
40,387,000 Car Radios (RAB est.)
890,359 Sets Made (July— EIA)
3,502 AM Stations
752 Fm Stations
Spot: Estimated national spot radio time sales for the first six months of this year, according to the Station Representatives Association, were $85,909 million. This compares with an estimate of $85,923 million in national spot sales for the same period in 1959. The SRA points out that these estimated figures do not reflect the adjustments which will he made when the Federal Communications Commission releases the official sales figures for last year.
Network: NBC Radio is in a profit-making position for the first quarter of 1961 as a result of net sales of over SI. 25 million during a three-week period last month, according to W^illiam K. McDaniel, vice president in charge of the network. "At the three-quarter mark of 1960," Mr. McDaniel said, "we are already in the black for the first full year since the early fifties." The Pepsi-Cola Co. continued to hold its number one position among network advertisers in terms of total home broadcasts delivered, according to the A. C. Nielsen Co.'s monthly index for the period ending August 7. Second and third places went to Chevrolet-General Motors and Liggett & Myers Tobacco. The network leader in total commercial minutes delivered, the Nielsen report indicates, was Chevrolet with 103,615,000. In second place was Pepsi-Cola with 101,929.000, followed by Westinghouse Electric with 101,836,000 commercial minutes delivered.
Local: A new KNX Hollywood sales record was recently established by the station, according to Gordon Mason, sales manager. He reports sales totaling .$108,000 for one day. The previous single day record, Mr. Mason points out, was $100,000, set last April. Sales made to General Motors, R. J. Reynolds, Universal-International and General Foods helped establish the new sales peak.
Stations: The number of am and fm stations on the air at the end of August totaled 4,254, an increase of 17 (II am and 6 fm) over the previous month.
Commeirial AM
Commercial FM
Stations on air
3,502
752
Under construction
611
85
Applications pending
102
190
Sets: Showing the effects of the traditional vacation period, total radio production in July was 890,359, including 328,000 auto receivers, according to the Electronic Industries Association. Total radio production for the first seven months of the year came to 8,414,879, including 3,651,101 auto sets. Production figures for the same period last year were 7,936,621. Total radio sales, excluding car radios, was 665,298: seven month total was 5,038,899. Sales total for the same period in 1959 was 4,583,240. Number of fm sets produced in Julv was 49,707. The seven month cumulative total was 492,242.
U. S. RADIO • October 1960