U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000726
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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In the Public Interest . . . Another citation for WSB-Radio, The Voice of the South Congressman -John -J. Flynt (seated left) eongratulates Frank Gaither, general manager of WSB-Radio, upon WSB's winning the special "Safetylhon" award given by the GAB. Looking on are Paul Reid, GAB award chairman, and Elmo Ellis, WSB-Radio program director. Following a tradition of 38 years of broadcasting in the public interest, WSB-Radio joined other broadcasters during the July 4 holidays to wage an unprecedented safety campaign to save lives on the highways. The station utihzed a three-pronged approach, featuring 1100 announcements, during a three-day period, with peports from the station helicopter, the mobile news units, and prominent state and city officials. This promotion was judged best by the Georgia Association of Broadcasters among stations serving a market of more than 75,000 population. It is this type of programming in the public interest that has served to make WSB-Radio synonymous with public service in the minds of listeners, and has won for the station a tremendous audience loyalty. Radio The Voice of the South / Atlanta h-i^frilrd f,t, f EdwardYpatry <Yco., Inc.j .Affiliated with The Atlanta Journal and Constitution. NBC affiliate. Represented by Petry. Associated with WSOC/WSOC-TV, Charlotte; WHIO/WHIO-TV, Dayton. 6 U. S. RADIO • October 1960