U. S. Radio (Jan-Dec 1960)

time buys Bristol Myers Inc. Grove Laboratories Div. Agency: Doherty, ClijIOrd, Steers ir Slien field, Neio York Product: MINIT-RUB Oi isrinaliv scheduled for six weeks, this second fall Higlit started November 7 for a run of five weeks. Minute spots are running in the 15 top markets, on as many stations. As in tlie first flight, 10 spots a week are in order, all bought in the 9 a.m. to I p.m. segment. All spots are ET. i'lank Finn is the timebuyer. BuitonI Foods Corp. Agency: Albert Fnink-Guentlier Lau' Inc., New York Product: MACARONI, SAUCES Foreign language and Negro stations in New York and New Jersey are getting the nod for additional spots in the national campaign which will Avind up December 31. In New York, three Negro stations \\\\\ carry 12 spots per w^eek, three Spanish will run 15 per week. One Italian language station in Newark gets 18 spots per week. All these schedules, added to New England and "West Coast campaigns already in progress, will rini through the end of the year. Marilyn Schiels is the timebuyer. Capital Airlines Inc. Agency: Kenyan if Eckhardt Inc., Neiv York Product: NEW JET SERVICE Heavy schedules in three cities started off for Capital the last week in October. Announcing new jet service to Miami and Tampa, Capital added 45 spots per week to its regular five-per-week schedule in Cleveland, raised the same schedide in Pittsburgh to 36 spots per week. In Buffalo, 40 additional spots per week feature the regular air service to Miami. Minutes and lO's are the tickets for this campaign, which will continue through the end of 1960. Jeff Green is the timebuyer. Chun King Sales Inc. Agency: BBDO Inc., Minneapolis Product: CHOW MEIN DIVIDER-PAK In a new campaign concept for this product, the company went on the air October 31 for a four-week radio flight that will be followed up by a tv flight, and a later flight that will utilize a combination of radio and tv in the same markets. Major markets inunber 10 among the total market ccwerage of 30 in this first flight for radio. Minute spots, recorded by Stan Freberg, are schedriled dm ing ch iving times. Although this food product would usually be aimed at housewives during daytime, the company believes the Freberg antics will strike the humor of male listeners. Timeliuver is Betty Hitch. Consolidated Cigar Inc. Agency: Compton Advertising Inc. Neil) York Product: LA PALINA An 11 -week pre-Christmas campaign started mid-October for this cigar. Running in eight markets, the minute spots will reach frequencies of 24 to 35 per week. Commercials are ET's. Tim TuUy is the timebuyer. Corn Products Co. Agency: Donahue ir Coe Inc., New York Product: KASCO DOG FOOD After the barkers' keepers, Kasco went into 20 markets in New England and eastern Pennsylvania early this month. The campaign, first this year for radio, is using two stations in each market for 13 weeks. A total of eight spots per week will run on each station, all daytime minutes. Harry Durando is the timebuver. (Cont'd on p. II] CROSBY & CLOONEY When Bing and Rosemary signed for their weekday program, Variety wrote: "CBS Radio Still Makes Like Show Biz." It's this network's tradition, of course. One that attracts audience . . . sells for sponsors. Here, Bing and Rosemary join personalities like Arthur Godfrey, Art Linkletter and Garry Moore to offer personal salesmanship unequalled elsewhere. In all radio, this is the kind of company you keep... ONLY ON CBS RADIO U. S. RADIO \o\L-niber 1960