U. S. Radio (Jan-Dec 1960)

Page scan 000802 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000802
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 26, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

..."with audience among top 10 in America!... and first in Cincinnati! For 38 years now, WLW has been one of the Radio leaders of the Country. WLW consistently rates among the top 10 largest audiences of the more than 3500 Radio Stations in America. And WLW also has the largest audience of any Cincinnati Radio Station. These WLW spectacular audience ratings are due to two important foctors: "I The WtW World's Highest Fidelity AM fransmiision — developed exclusively by Crosley Broadcasting engineers. 2 The WLW programming — a concept of programming with broad audience appeal, especially in music, information and news. So when buying Radio time, call your WLW representative. You'll be glad you did! WLW AUDIENCE SUMMARY DATA MARKET COVERAGE No. of Counties Total Homes in Area Radio Homes in Area Monthly coverage area 334 3,116,800 2,987,910 Homes reached Total % of Total Homes % of Radio Homes Monthly 1,221,160 39 41 Weekly 1,067,110 34 36 NCS DAY-PART CIRCULATION Daytime Listener Homes Nighttime Listener Homes Once 961,000 624,360 Per Week... 3 or more 6 or 7 692,400 402,380 378,050 204,180 Daily Avg. 593,640 338,020 (Source: 1956 Nielsen Coverage Service) WLW Radio — one of the dynamic WLW Stations! i Crosley Broadcasting Corporation, a division of ^Keo U. S. RADIO Noveiiihcr 1960