U. S. Radio (Jan-Dec 1960)

Record Details:

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..."with audience among top 10 in America!... and first in Cincinnati! For 38 years now, WLW has been one of the Radio leaders of the Country. WLW consistently rates among the top 10 largest audiences of the more than 3500 Radio Stations in America. And WLW also has the largest audience of any Cincinnati Radio Station. These WLW spectacular audience ratings are due to two important foctors: "I The WtW World's Highest Fidelity AM fransmiision — developed exclusively by Crosley Broadcasting engineers. 2 The WLW programming — a concept of programming with broad audience appeal, especially in music, information and news. So when buying Radio time, call your WLW representative. You'll be glad you did! WLW AUDIENCE SUMMARY DATA MARKET COVERAGE No. of Counties Total Homes in Area Radio Homes in Area Monthly coverage area 334 3,116,800 2,987,910 Homes reached Total % of Total Homes % of Radio Homes Monthly 1,221,160 39 41 Weekly 1,067,110 34 36 NCS DAY-PART CIRCULATION Daytime Listener Homes Nighttime Listener Homes Once 961,000 624,360 Per Week... 3 or more 6 or 7 692,400 402,380 378,050 204,180 Daily Avg. 593,640 338,020 (Source: 1956 Nielsen Coverage Service) WLW Radio — one of the dynamic WLW Stations! i Crosley Broadcasting Corporation, a division of ^Keo U. S. RADIO Noveiiihcr 1960