U. S. Radio (Jan-Dec 1960)

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the P^^ THIS MONTH: LEROY COLLINS Newly elected president of the Natioiial Association of Broadcasters tiAB Ends Search for New President On January 4, 1961, Governor LeRoy Collins will exchange his duties ;:s chief executive officer oi the State of Florida for those of the presidency of the National Association of Broadcasters. After a long and arduous six-month search, the 43-meml)er Board of Directors of the NAB selected the nationally prominent ]K)h'tical figure to succeed the late Harold E. Fellows as the major spokesman for the broadcasting inchistrv. In taking over as the fifth fulhime liead of the NAB, and the 17th president since the organization was formed in 1922, Gov. Collins comes to the job with a distinguished background as a legislator and administrator. His outstanding qualities as a forcefid and discriminating leader were demonstrated to the entire coiuitry last summer, when Gov. Collins fulfilled the dilhctilt job of permanent chairman of the lOemocratic National Convention. With the broadcasting industry, and the nation, entering a period that is filled both ^vith potential promise and danger, Ciov. Collins will be called upon often to use his many abilities to uphold and carry forward the aims and objectives of the NAB. These aims and objectives, as expressed by the association, are "to foster and promote the de velopment of the arts of aural and visual broadcasting in all its forms; to protect its members in every lawfid and proper manner from injustices and unjust exactions; to do all things necessary and proper to encoinage and promote customs and practices which will strengthen and maintain the broadcasting industry to the end that it may best serve the public." Although he has spent his entire adult life in la\v and government. Gov. Collins has demonstrated that he appreciates and knows how Id utilize broadcast media. During his imprecedented six consecutive years as Florida's governor, he made monthly repcjrts by statewide radio and television hookups from the htate capitol in Tallahassee. A native ol Tallahassee, the 51) ear-old Collins has devoted twoand-a-half decades to public service. In each position held by Gov. Collins, he has carried out his tasks in a softspoken but firm manner. Some insight into the man who will be heading the N.\B may be gleaned from his views on leadership. Governor Collins has said "The only person \\ho doesn't step on someone's toes is the one who stands still. Leaders cannot stand still. They must take sides, stand up and be counted and keep mo\ing lorward." • • • TAra.s yoxiir Fortunately the mantle of prophecy is not needed for basic business decisions requiring accurate, measurable information in television and radio. Subscribers don't guess —with Pulse they know. lakollic ,.lme „l ^ISTERVIEWS in the Iwmt 730 Fifth Ave. New York 19 ULSE, Inc. PHI«;f T ' ? INTERVIEWS «. , RINGS ?MapT^'^"-'Es • DOOR IlPPII "^ Rpi I Q •''^ ,'Sffi7 THEIR BELLS ^^^ HQ^gg U. S. RADIO November 1960 15