U. S. Radio (Jan-Dec 1960)

LETTERS TO THE EDITOR INSURANCE &• FOLDING MONEY Assure yourself of complete coverage in America's richest market: advertise on WPAT. Throughout 31 counties in New York, New Jersey. Pennsylvania and Connecticut interest in our station is compounded daily, and companies who spend time on WPAT know it. Time is money on WPAT and you can count on it. That's why insurance and financial advertising alone has increased nearly 40' , in three short years on our station thanks to advertisers like these: Allstate Insiironce, The Bank for Savings, The Bowery Saviiii^s Bank, The Chase Manhattan Bank, Eastman Dillon Union Securities Company, The Greenwich Savint^s Bank, Good body & Company, The B. P. Morion New York Corporation, The New Jersey Bank, The First National Bank of Jersey City, Seaboard Finance Corporation and The Williamsburg^ Saviftgs Bank. These are only a few of the many blue chip insurance and financial firms that have banked on WPAT . . . the station with the jingle of success. ^WPAT WPAT-FM Books on the Air I have read willi great relish ihc article about the (.rosset & Dunlap radio promotion (see (irusset ^ Dunlap 'Discovers' Radio, October 19(J0). Two things stand out in my mind as being particularly noteworthy: First, that vou ha\e presented all the pertinent facts in an objective and interesting manner: and, second, thai vou were ai)le to grasp the inlormation so cpiicklv and so accurately. .Ml ot us here at Grosset appreciate your attention: we hope that your readers ha\e lound it eipiallv as rcAvardiiig. Nils A. Shapiro Adveriiiing Director Grossef & Dunlap /nc. New York Voice of America .\I.i\ 1 take this opportunity to thank you lor a very nice job in preparing the article on the Voice of .\uieri(a. which ajjpeared in the Septeml)er issue ol i . s. r.vdio. Incidentally, it you have another copv "kicking around." I would aj)prcciate having it lor future reierciue. as the article is (]uite complete. R. J. Rockwell Vice Preiidertf and Director of Engineering Crosley Broadcasting Corp. Cincinnati \Vould you please send me extra copies of yoiu article on the "Voice of America" that appeared in your September, 1960 edition? I thought it was an excellent and very interesting artide. Richard K. Burch Station Manager KBTO El Dorado, Kans. Broker Opinion I was extremely pleased with yoin article on radio trading (Rroliers Sec Big Year, September 19(J0). I think the piece was very well done and 1 want to commend your magazine for it. Particularly, some of the recent articles I have seen on this subject have emphasized the number of stations which change hands without many of the valid reasons in yom article. This gi\es the impression of straight tralluking in licenses and is unfair to the broiidc asicr in iliis rc S])C( I. Joseph M. Sitrick Blackburn & Company Washington, D. C. Well-Measured 1 have received and read with interest the article "Radio Measures Up" (October HmO). Congratulaiions on an excellent wiap-up. Let's hope that these new, com bined efforts will result in additional attention and dollars for spot radio, which are so ri( hl\ deserved. Robert H. Teter Vice President — Radio Peters, Griffin, Woodward, Inc. New York New Fm Magazine Congratidalions u])()n the first issue of u. s. INF. I am sine you are on the way to developing something as snccessfid and as nuuh needed as I . S. RADIO. Del Leeson General Manager KPFM Portland, Ore. \\\' woidd like lo thank you for sending the fusi issue of n. s. FM. We plan to i)e on the air in November, and are cjiiite optimistic over the enthusiasm for fm in the Florida panhandle as well as nationwide. We know that i . s. rauio and t'. s. fm will plav an iniportaiM role in oin^ operation. John L. Harris General Manager WPEX(FM) Pensacola, Fla. Having just completed reading my copy and filing it for future reference, I would like to add my praise to that which you have already received, u. s. FM is indeed an excellent magazine, filling a great void in our industry. May you have continuing grcnvth and prosperity. Jack D. Alexander Exec. Vice President Fufursonic Productions Inc. Dallas U. S. RADIO November I9fi0