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v. S. RADIO
Spot Radio Volume
The following figures are supplied by Station Representatives Association :
Year
Annual Cross Billings
1954
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$120,168,000
1955
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120,393,000
1956
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145,461,000
1957
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169,511,000
1958
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171,939,000
1959
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188,143,000
1960
— 1st nine months (Est.)
$140,477,000
1959
— 1st nine months
139,416,000
The first nine months of 1960 showed a 0.8% increase over same period in 1959.
1961
Year of
Here are the factors affecting radio's evolving new shape as a communications and advertising medium par excellence
Economists have optimistically labeled this
decade as the Golden Sixties.
Agencies, advertisers and the radio industry have speculated on what's in store for the sound medium tor the years to come. Will it share in the economic pot ot gold? Will it move ahead and enhance its role as a communications and advertising medium?
Based on 1960 performance, radio has jumped off to a fast start to earn a place for itself at the end of the rainbow. And 1961 is certain to see a quickening of effort and energy directed at shaping a vital and responsive medium attuned to the changing demands
of listeners and advertisers.
As a medium, radio is growing t)y leaps ard bounds. Owning a radio station is an idea that continues to gain in popularity.
At the end of 1915, there were 1,056 am and 48 fm stations on the air, compared with 1955 when there were 2,824 am and 540 fm stations operating.
The figures through October 1960 show there has been little let-up in the pace. At that time, there were 3,526 am and 785 fm outlets on the air.
And according to the most recent financial figures published in fall 1960 by the Federal Communications Commission, radio, in general, has continued
U. S. RADIO
AIRFAX 1961
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