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WKLO
LOUiSVILLE %*
In LOUISVILLE the Big Change was and still is to
family radio
check and double check your July August Nielsen-Monday Friday per broadcast quarter-hours reveal WKLO first from 6 a.m. to 12 midnight plus wonderful weekends WKLO offers a perfect audience composition seven days a week for consumer spendable income. robert e. eastman
& CO., inc.
national representative
AIR TRAILS stations are WEZE, Boston; WKLO, Louisville; WING, Dayton; WCOL, Columbus; and WIZE, Springfield, Ohio.
Program
o£ $3,000 a year. The package is sold on a 24-month basis. G. Norris Mackenzie, Ltd., Toronto, prochiced the series. RCA Recorded Programs has developed a series ol 10 special promotion packages to promote the show with stations, advertising agencies and s]jonsors.
y\noiher new entry from RCA is Doctor's House Call, a five minutf series available for broadcast by stations five times a week. A noted physician gives medical advice and explains such ailments as heart disease. Symptoms only are ciescribed, and the listener is cautioned for llic best advice to see a doc toi.
tadi i)rogram has an opening and closing, with additional time for a fidl length connnercial. Prices for the series range from .S20 lo SSOO ;i week.
AKo in ihe works is a five-minute insjiirational series. The Joy We Share narrated by Allan Roberts. The program will be available in series of ()5 shows suitaijle for broadcast fi\e times a week. It was produced by DDR Productions.
.\ new issue for tiie R(;.\ Thesaurus Library breaks tradition with .i 12 inch, 331,^ r.p.m. disc, which is an im])rovement on the old 16-inch record. Each side of the record holds a quarter-hour of progrannning featuring tunes by top vocal artists Over 2,000 selections are in the basic lii^rary, to be released in March. Thesaurus records are distributed monthly.
• "The Big Sound" lii)rary, produced and sold by divisions of the Peter Frank Organization Inc., is now in its third year of distribution and has expanded to include 21 program and jjroduction aids. Two new programs included in "The Big Sound" are Your Hollywood Reporter and Tcriy's Kitchen, which can be customized to program Irom 10 seconds to half an hour.
"The Big Sound" provides programming aids for commercials, music, news, sportscasts and special events, featuring the talent of top stars. These are intros for temperature, time signals, weather and sportscasts. The library gives musical
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MADISON AVENUE AT 52nd STREET
A Bigger and Better
HOTEL
Just steps from anywhere... now with 500 individually decorated rooms and suites — and completely air conditioned.
The magnificent new
17 E. 52 St.
Your rendezvous for dining deliberately and well . . . open every day of the week for luncheon, cocktails, dinner, supper.
114
U. S. RADIO
AIRFAX lOfil