U. S. Radio (Jan-Dec 1960)

THE DYNAMIC NEW LEADER IN SPANISH RADIO KCCT Corpus Christi, Tex. Delivers the largest cumulative total of Spanish radio homes ovc the 8county Corpus Christi trade area . . . at LOWEST COST-PER-THOUSAND! Example: 15 spots wkly — 91.045 homes wkly — $85 wkly — 92< M 'Spanish Pulse— May, 1930 KCCT Corpus Christi, Tex. Affiliate of Texas Spanish Language Network National Spanish Language Network Represented by NATIONAL TIME SALES, N.Y./Chi. HARLAN C. OAKES, S.F./L.A. BERNARD I. OCHS CO., Atlanta Program Services RADIO MORALES 1480 KC. SE HABLA ESPANOL KLVL Pasadena, Texas General offices 2903 Canal St., Houston 3, Texas Affiliate of TEXAS SPANISH LANGUAGE NETWORK NATIONAL SPANISH LANGUAGE NETWORK Represented by NATIONAL TIME SALES New York /Chicago HARLAN C. OAKES & Assoc. Los Angeles/San Francisco program themes, single record aiul album intros and comedy vignettes. The package also includes newscast introductions and headline background sound effects, Avith three and lour-and-a-hall second pauses. Space age sound effects range from a singletone news effect to a drtnn oscillator news effect. The library, when originally started, featured two-minute star interviews; it now has, in addition to the sound effects library, a diversified service for disc jockeys (comedy vignettes, one-liners and other quick "drop-ins." The disc jockey material enables announcers to use commjrcial separators, musical cues and separators, time, temj>erature and weallier reports. Produced by Stars International, Hollywood, and sold by Richard II. Ullman Inc., New York, (both divisions of the Peter Frank Organization, "The Big Sound" is now distribiucd to .SOO station subscribers in the U.S., Canada and Australia. Peter Frank, president, refers to the library as "Soundsmanship." He defines this as radio salesmanship, one of the keys to which is the entire process a station goes through to gi\ c itself a distinct sound image. The growth of radio, in the lace ol lelr vision, he feels, is largely chie to the success stations enjoy in establishing their own imique sounds. "The Big Sound" is jjr()\ ided to one station in a market, enabling it to develop or enhance a sound-image no station in its market can du|)licate or copy. A station that subscribes receives an initial package of 12 discs; each month it then receives five discs and four tapes. The current lil)rary has 8,886 individual program aids. • Harry S. Goodman Productions, New York, has recently developed an umbrella concept for presentation of its complete line of one-minute features. Fourteen programs are listed under the over-all title Listener's Digest. Here is a complete run-down of the titles available in the digest: Simple Science, Your Child and You, Your Guide to Good Health, Your Home Handy Man, Your Money and You, Miracle Gardening Tips, Dear Shirley, (advice lo the lovelorn), Cal Tinney Time (humor) , Pardon My Blooper, How Come? (e.g., how did "OK" get into the language?), Sport Shorts, Boating Tips, Woman's World, and Young HoUyxoood. Each series is sold to either stations or sponsors for a period of 26 weeks. The number of capsules in each series ranges from 260 to 1,000. Prices are based on market population, and range from $6.60 to $100 per week. Stations may buy an unlimited nimiber of programs, and some are scheduling the featurettes as often as every 20 minutes. A station ha.s exclusive rights to the service in its market; but any show sold directly to a sponsor may riui on more than one station in a city. • Radio Progranuning Service, Inc., New York, has offered for the first time a series of features entitled "Minit Mats." Currently the comjjany has three programs in this series — one on the stock market, an Cuisine Exquise . . . Dans Une Atmosphere Elegante RESTAURANT 575 Park Avenue at 63rd St NEW YORK Lunch and Dinner Reservations Michel : TEmpleton 8-S4-90 116 U. S. RADIO AIRFAX 1961