U. S. Radio (Jan-Dec 1961)

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r buyers and sellers of radio advertising -RADIO U VOL. 5 — NO 1 JANUARY 1961 35 CENTS Annual Report on Radio Development page I! CASE STUDIES Reviews of Farr Successes page 3( 10 AND RICE ina Rice Finds i A Tasty Dish The nation's 10th market — M in neapolis-St. Paul — 1960 census page GRAM TRENDS ision Features ling Changes rican Cyanamid's -Round Farm Radio Proves Effective MINNEAPOLIS! ST. PAUL DIAL 10OR100 WPBC ADULT RADIO Adventures in Better Listening "Average V4 hour share six a.m. to six p.m. — Monday through Friday— July-August 1960 Nielsen, And September 1960 Conlan, Metro Area. William V. Stewart, WPBC President Broadcast Time Sales National Representatives