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75% of Iowa's retail sales are made
in areas covered by 50,000 watt
WHO RADIO!
DES MOINES is the heart of Iowa. It is the state's largest city. But its Metropolitan Area accounts for only about 9% of Iowa's retail sales.
In addition to Des Moines, there are seven other important metropolitan areas in the state. Together, these eight metropolitan areas account for approxi
IOWA POPULATION-DOLLAR DISTRIBUTION
Population
% of Store Population
CSI
% of State's CSI
Retail Sales ($000)
% of State's Sales
Des Moines Metro Areas
284,200
9%
581,160
12%
401,903
11%
Iowa's 8 Leading Metro Areas including Des Moines
943,600
33%
1,832,792
38%
1.259,097
36%
Remainder of Iowa
1,904,400
67%
2,975,489
62%
2,286,754
64%
mately 38% of Iowa's consumer spendable income.
This means approximately 62% of Iowa's retail sales are made outside of any metropolitan area.
WHO Radio serves more than 800,000 radio homes in 96 of Iowa's 99 counties (plus a number of counties in neighboring states) . 75% of all retail spending in Iowa is done in the areas you reach with WHO Radio. This remarkable area is WHO's "Iowa PLUS" . . . America's I4tb largest radio market!
WHO Radio is alert, alive, aggressive! It belongs on any list designed to cover as much as the 14 largest radio markets. Ask PGW for all the supporting data. (Source: SRDS — Oct. 1, I960)
WHO
for Iowa PLUS!
Des Moines . . . 50,000 Watts
NBC Affiliate
WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines; WOC-TV, Davenport
Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager
Peters, Griffin, Woodward, Inc., Representatives
U. S. RADIO • January 1961
1