U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
00011
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Interview: /^i^t^ Account Executive of Fletcher Richards, Calkins & Holden when asked why he selects WLW Radio-TV stations for U. S. Rubber Farm Boots: "Our WLW advertising enabled U. S. Rubber Farm Boots to open 25 new dealerships in the WLW primary coverage area!" "And this WLW campaign sparked dealers into unprecedented enthusiasm and cooperation in promotional tie-ins!" "This first Radio attempt to sell these particular U. S. Rubber Farm Boots was so successful that we'll be back again and again on WLW with lots more advertising to boot!" Call your WLW Stations' Representative . . . you'll be glad you did! The dynamic WLW stations Crosley Broadcasting Corporation, a division of Avco I U. S. RADIO • January 1961 5