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The media analysis team of Brooke, Smith, French & Dorrance, Inc. in a "do not disturb," "right-through-lunch" emergency session. L. James Schneider, Vice President and Account Executive; George Johnston, Vice President and Director of Media; John S. Pingel, Executive Vice President; Hal E. Rumble, Vice President and Manager of Media Department; Charles V. Hicks, Vice President and Creative Supervisor.
DOUBLE OR NOTHING
This decision calls for competent media information
Situation: . . . sudden change in client plans.
RBCJUirBlTIBIlt: more space per ad; more time per commercial... <W(7f the same budget!
NBB(I: immediate access to capsuled reviews of the relative virtues of the
media that had heen painstakingly worked into the schedule before the change-order came through ... and of others that may now be considered.
SolutiOfl: .... check SRDS media listings, market data and whatever good, pertinent information can be found in files, desk drawers and— they hope —in your Service-Ads in SRDS.
QuBstion: . . . all of your selling actions have made their impressions on some or all of these decision makers — so have your competitors'— but right now, how well are you serving their buying actions?
Opportunity: with compBtsnt strategically positioned Service-Ads in SRDS YOU ARE THERE selling by helping people buy
S^^S Standard Rate & Data Service, Inc.
the national authority serving the media-buying function C. Laury Botthof, President and Publisher
5201 OLD ORCHARD ROAD. SKOKIE. ILL . YORKTOWN 6-8500 SALES OFFICES-SKOKIE, NEW YORK. LOS ANGELES. ATLANTA
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U. S. RADIO • January 1961