U. S. Radio (Jan-Dec 1961)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

The media analysis team of Brooke, Smith, French & Dorrance, Inc. in a "do not disturb," "right-through-lunch" emergency session. L. James Schneider, Vice President and Account Executive; George Johnston, Vice President and Director of Media; John S. Pingel, Executive Vice President; Hal E. Rumble, Vice President and Manager of Media Department; Charles V. Hicks, Vice President and Creative Supervisor. DOUBLE OR NOTHING This decision calls for competent media information Situation: . . . sudden change in client plans. RBCJUirBlTIBIlt: more space per ad; more time per commercial... <W(7f the same budget! NBB(I: immediate access to capsuled reviews of the relative virtues of the media that had heen painstakingly worked into the schedule before the change-order came through ... and of others that may now be considered. SolutiOfl: .... check SRDS media listings, market data and whatever good, pertinent information can be found in files, desk drawers and— they hope —in your Service-Ads in SRDS. QuBstion: . . . all of your selling actions have made their impressions on some or all of these decision makers — so have your competitors'— but right now, how well are you serving their buying actions? Opportunity: with compBtsnt strategically positioned Service-Ads in SRDS YOU ARE THERE selling by helping people buy S^^S Standard Rate & Data Service, Inc. the national authority serving the media-buying function C. Laury Botthof, President and Publisher 5201 OLD ORCHARD ROAD. SKOKIE. ILL . YORKTOWN 6-8500 SALES OFFICES-SKOKIE, NEW YORK. LOS ANGELES. ATLANTA H o MPft III U. S. RADIO • January 1961