U. S. Radio (Jan-Dec 1961)

News sponsored before it happenson WFBM Eckrich* renews blank check" news contract for third year! LETTERS TO THE EDITOR w Wherever or whenever BIG news breaks in Indiana, WFBM keeps Hoosiers in touch with events as they happen. Eckrich likes WFBM's exclusive "news beats" . . . knows WFBM's mobile radio and television units will be in action at the scene, whether it's a fire in Elwood or a flood in Terre Haute. Eckrich trusts our judgment as to whether an event warrants preemption of regular programming (when it does, automatic sponsorship results). Doesn't such performance of our 1 7-man news operation justify your confidence, too? Next time why not call us first! ' Peter Ecknch 4 Sons, Inc., Meat Specialties TV NBC 6 INDIANAPOLIS 1260 Radio ABC 1961 Airfax Your I)c< embci I *!<»(> book is one ol lite Ik'sI iii the young and vigorous history of v. s. radio. It will find many valuable applications in oui organization throughout the year. Congratulations on a most useful compendium ol i adio Ea< is. Ben H. Holmes Radio Vice President Edward Petry & Co., Inc. New York, N.Y. Negro Radio Issue Congratulations on the Negro Radio supplement (i . s. radio, November). It did an excellent job in presenting the story. Your editorial was especially appreciated. No one knows any better than I what it takes to get an association of radio station owners started. I do believe, however, that we are coming along nicely; and given a little time, we will start making the Association's presence felt in a big, big way. Francis M. Fitzgerald President Negro Radio Association Charlotte, N.C. A magazine publisher once told me that the amount of space purc based by a client had absolutely no connection with the amount of coverage the client would receive editorially in his publication. It is quite obvious, after careful examination of your Negro edition, that you are living up to these high ideals of the publishing profession. Congratulations! John McLendon President McLendon Ebony Radio Jackson, Miss. I thought your Negro Radio supplement was very, very good. Congratulations. Stuart J. Hepburn President KNOK Fort Worth, Tex. Salesmen First I would sincerely appreciate your sending me a copy of your magazine directly to my home. Your book is so populai I have lo heal my salesmen to the mail. Richard J. Kcllihcr Eastern Sales Manager Adam Young Inc. New York, N.Y. Media Aid I am very much interested in becoming a subscriber to U. s. radio. As media direc tor, I feel that such a publication would help this department immensely. W. F. Frensley Media Director Beals Advertising Agency Oklahoma City, Okla. U.S. FM Let me take this opportunity to congratulate you, and your staff, for a job well done. u. s. fm is certainly a needed publication for a growing industry. Thanks to tin's fine publication, the fm "message" will reach every major agency in the country. Ralph T. Hennen Sales Manager Eastern Broadcasting System, Inc. Brookfield , Conn. We have enthusiastically followed the emergence of u. s. fm. The future benefits that it will afford the advertisers considering FM are tremendous. Allow us to congratulate you. Could you please forward to me the names and addresses of some of the manufacturers of reliable multiplex receivers. George J. Sliman Mavar Shrimp & Oyster Co. Biloxi, Miss. For the first time in three months, I took time out to read u. s. fm that I received in today's mail. I immediately began a search for back issues, which I vaguely recall my chief engineer going over. He was no help in locating them. Therefore, I have a favor to ask. I have Vol. 1 — No. 4 and am missing the first three issues. Could you please send me the three back issues? Your u. s. fm, I have discovered, is a highly informative paper. Francis J. Stratman General Manager WCWC Ripon, Wisconsin Represented Nationally by The KATZ Agency