U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
00032
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Radio Plows Sales for C YA iV A IMC I M* Farm Drugs Farm Directors Form Nucleus For American Cyanamid's 52-week Campaign for Aureomycin; 40 Stations In 'Aureomycin Radio Network' One oi the most outstanding examples of cooperation between agency and station lias developed over the past 10 months in farm radio. Farm directors of 40 radio stations play the key role in radio advertising for the American Cyanamid Company, which manufactures Aureomycin for agricultural use. Cunningham & Walsh Inc., New York, American Cyanamid's agency, calls its lineup of stations the Aureomycin Radio Network. When the program was initiated in April, 1960, there were 25 stations in the "network." Since then 15 stations have been added. (It is estimated that American Cyanamid will spend ยง450,000 this year in farm radio, including special spot campaigns that are not a part of the 52-week "network" schedule. The budget for the "network" alone has been doubled since last year, according to Robert Palmer, Cunningham & Walsh media supervisor.) 26 U. S. RADIO January 1961