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DEMONSTRATING radio's mobility is this WIL St. Louis mobile cruiser dispatched to the scene of the fire by the station's "Action Central" news bureau. Mobile cars outfitted with remote control units are now standard operating equipment with many stations.
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eg Today, John (l Radiolistenei lias ai his fin
(T gertips a more complete source oi news reh porting and news analysis than al any oilier time in ilie hisioiy ol < ommunications. I urning the dial oi his radio will not solve the ever increasing world tensions, nor will it eliminate the < omplexilies of living within his own community. But it will offer him a greater understanding of these complexities and tensions than it has in the past.
No longer content with a passive obsei vance of the issues at hand, John Q. now demands his news "indepth." He asks for an analysis of the situation, not just a report on it. He asks, "Let me hear my neighbors' complaints. What response will the leaders of my community give to these complaints? What is the town council, the stale legislature doing to improve my way of life?"
And the local radio broadcaster is attempting to meet his responsibility to feed this insatiable curiosity.
In a survey of radio news techniques by the National Association of Broadcasters, a trend toward more extensive, broader news programming is shown. (Because the 1960 report is the second such survey made, the first being made in 1953, comparisons of news programming today to that of seven years ago have been made.)
In one of its conclusions, the NAB states, "The stations, themselves, are offering a greater coverage of news (local and network). The small station (up through 250 watts) now offers an average of two and a half more hours of all-news programs a week than it did in 1953; the medium station (500 through
A new look at station operation shows vast expansion in news and talk programming; the report below documents highlights of . . .
RADIO NEW
U. S. RADIO • February 1961