We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
HOITQMDflR
"Me look worried, I Mrs. Grymczyk?
With competent, strategically placed information in SRDS YOU ARE THERE
Selling by helping people buy.
"Well, if I do it's because I ant worried.
"You see I run the promotion that puts acrosst basic impression of our medium to advertisers It does, too — gets us business.
"But that's just the basic impression. We've g at least nine other reasons why advertisers should go along with us. Sure, our salesmen may have mentioned them all at various timi but how much will buyers remember when they're ready to buy?
"I've got the awful feeling that advertisers all over are buying our competition for some of these other reasons when we actually have better values to offer on the same points. I cai put all of them in our impression promotion — how am I gonna' tell them? See what I mean?
"I'm not sure I do, Mr. Jones. But I do know this — I clean two agency offices in this buildin and very often when those men are working late, they're always looking things up in a book just like that."
"Oh, that! Standard Rate. Sure, we have
an ad in there with our basic im
HEY. . . wait a minute! . . .
"That's it, Mrs. Grymczyk! That's the place U put all our good points. Every last one of them Why I can anchor my whole story here where a our prospects have to look before their scheduli are frozen. Thanks a million, Mrs. Grymczyk.'
Standard Rate & Data Service, Inc.
the national authority serving the media-buying function
C. Laury Botthof, President and Publisher
5201 OLD ORCHARD ROAD, SKOKIE. ILL — YORKTOWN 6-8500