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Fore M
OST
Fm Set Buying Turns In
Near Record Year in Production
Fm production in 1960, reaching its highest m;nk since 1948, has exceeded expectations. The final count by the Electronics industries Association shows that fm output last year was 901,766 units, compared with ili< 1959 figure of 540,521'. In 1918, production exceeded ;i million and a half receivers. Earlier optimistic estimates on ihe I960 total were pegged around 700,000.
NAFMB Prepares Pocket Computer Of Fm Facts for Salesmen
The National Association of Fm Broadcasters is preparing a circular pocket-sized computer of fm facts for salesmen of member stations. Ii will contain figures from a composite analysis of Pulse fm studies of last year (see NAFMB Notes, p. 19).
'Fm Info File' to Provide Agencies With Audience Data
Seattle Fm Broadcasters Add loint Voice to Fm Promotion
25 Fm Questions Highlight Texas Broadcaster Session
:m Homes in Indianapolis Nearly Double in 1960
A compilation of audience survey results and available fm audience information intended for use by timebuyers and agency personnel is being published by International Good Music Inc., Bellingham, Wash. First part of the file contains condensations of two fm surveys by Alfred Politz Research Inc. and by the University of Southern California Department of Telecommunications. The file is available without charge to agency personnel. And, according to John D. Tuttle, administrative vice president, the publication will contain no IGM promotions.
In another move to pool and coordinate promotional efforts, nine Seattle fm stations have formed the Seattle Fm Broadcasters Association. The group is studying the possibilities of making joint presentations to media buyers and originating a Sunday fm section in one of the daily newspapers. Cortland Clark, KLSN-FM, is chairman. Stations represented thus far are KGMJ-FM, KING-FM, KMCS-FM, KGFM, KETO-FM, KZAM-FM, KOL-FM and KGMI-FM (Bellingham). Tacoma stations are expected to be invited to join.
The "25 most asked questions" about fm highlighted the fm meeting of the Texas Association of Broadcasters held early this month. The threehour session featured a panel comprising Jim Morris, KTBC-FM Austin; Webb Hunt, KQUE Houston, and Tommy Lanyon, KSPL Diboll. Presiding was Lynn Christian, KHGM Houston, and head of the TAB fin section.
Growth of fm homes in the metropolitan Indianapolis marketing area was 92.24 percent in 1960. A survey of set distributors conducted by WTBMFM also indicates that 50,000 fm units were sold last year in a 51-count\ area. Fm-ecjuipped homes in the metropolitan marketing area, according to the station survey, now stands at just under 80,000.
U. S. FM • February 1961
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