U. S. Radio (Jan-Dec 1961)

LETTERS In the Black We have been on the air for just a little over six months and all our evening time is sold out, Monday through Sunday, plus three hours across the board during the daytime. We sell block time only and limit our commercials to only four per hour; and what is more important, we are operating in the black. Perry P. Wolders General Manager WJMD(FM) Washington, D.C. Accolades Recent issues of u.s. fm have been received with thanks. Such a publication would appear to provide a very beneficial service for fm. Henry Broderick WDRC(FM) Hartford, Conn. Last week I saw your interesting copy of u.s. fm. The material in the December issue was unusually interesting. Last year, as part of my brokerage service, I handled the sale and transfer of four fm stations in California, so one might say I am quite familiar with the fm field. Congratulations on your fm magazine. It should be a great help to fm broadcasters. Wilt Gunzendorfer Wilt Gunzendorfer & Assoc. Los Angeles Belated congratulations on your excellent publication devoted to the growing fm medium. We join the chorus of those saying it fills a longfelt want. A. A. McDermott Radio & Television Sales, Inc. Toronto Canada I enjoy reading your u.s. fm magazine, and appreciate what you are doing for the industry. There are many fm stations across the country who, like WMIT, have been dormant for the past few years. However, your publication has given me renewed faith and encouraged us to take a good look at our advertising potentials. Seddon Goode, Jr. Treasurer WMIT (FM) Charlotte, N. C. VOL. 2 — NO. 2 FEBRUARY 1961 Fore Most IN THIS ISSUE Trends and Highlights in Fm Radio; Reports on Fm Advertisers and Stations Ad Men Evaluate the Medium 3 Agency Executives Who Have Clients on Fm Give Their Views Fm: Today's Radio 5 Fm's Future Is Surveyed By Harold Tanner, WLDM Detroit Is There a Research Vacuum? 6 Studies Made of Listener Characteristics By Sacramento Valley Fm Broadcasters Favorable Mentions 8 Capsule Success Stories of Hometown Fm Advertisers; What They Buy and Why Fm Station Key 1 1 Up-to-Date Listing of Fm Stations, Including Programming, Market Penetration, Representative Arnold Alpert Jonah Gitlitz Arnold Farber Rollie Devendorf Mary Lou Ponsell William Wendt Seymour Weber Jo Ganci Publisher IT est Coast Representative Editor Managing Editor Art Director Senior Editor Assistant Editor Office Manager Secretary to Publisher Whaley-Simpson Co. 700 Montgomery Building San Francisco II, SUtter 1-4583 % Edith K. Whaley 216 S. Vermont Los Angeles 4, DUnkirk 7-6169 & 6160 U.S. FM is published monthly by Arnold Alpert Publications, Inc. Price 35$ a copy; subscription for U.S.A., $5 a year which includes U.S. RADIO, monthly publication also published by Arnold Alpert Publications, Inc. Editorial and Business Office: 50 West 57th Street, New York 19, N. Y. Circle 5-2170. Printing office, 3110 Elm Avenue, Baltimore II, Md. U. S. Possessions and Canada, $6 a year for both magazines. Please advise if you move, and give old and new address. Copyright 1961 by Arnold Alpert Publications, Inc. Accepted as controlled circulation publication at Baltimore, Maryland. Arnold Alpert Publications, Inc. SUBSCRIPTION 50 West 57th Street New York 19, New York Please see that I receive each monthly issue of U.S. RADIO and U.S. FM — both for one year for one subscription of $5. Name Company Title Type of Business . — □ Company or □ Home Address City Zon State PLEASE BILL □ PAYMENT ENCLOSED □ U. S. FM Februarv 1961