U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000165
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Fm Listening Survey Conducted by the Sacramento Valley KM Broadcaster State Fair Hi-Fi Show Age Group Croup Under 18 8.4% 4.4% 19-25 26.2 22.2 26-35 23.7 32.8 36-45 24.0 26.4 46-60 15.9 12.1 Over 60 1.8 2.1 Income Under $4000 28.2% 15.2% 4000-5500 20.0 14.8 5500-7000 23.6 27.0 7000-10,000 19.1 26.2 Over 10,000 9.7 16.8 Education Some High School 10.5% 4.6% High School Crad. 23.4 20.0 Some College 35.5 39.2 College Crad. 30.6 36.3 Daily Listening Average Under 1 hour 4.7% 3.9% 1-2 hours 16.8 19.6 2-3 hours 23.3 26.5 3-4 hours 19.8 20.4 4-5 hours 12.4 11.1 5-6 hours 15.7 13.1 Over 6 hours 7.3 5.3 Listening Habits Monday-Friday 6-9 a.m. 20.6% 15.4% 9-12 n 22.0 19.1 12-3 p.m. 21.6 17.4 3-6 p.m. 29.0 27.4 U. S. FM • February 1961 State Fair Hi-Fi Show Croup Croup 6-9 p.m. 61.6 61.2 9-12 m 38.3 38.0 Saturday 6-9 a.m. 13.4 1 1.2 O 1 "J _ yIZ n Z4.Z 23.9 1 Zo p.m. ~)H "7 2-1.1 3-6 p.m. 33.1 33.2 6-9 p.m. 44.6 49.2 9-12 m 33.2 38.2 Sunday 6-9 a.m. 11.6 11.4 9-12 n 18.8 22.4 12-3 p.m. 29.9 29.7 3-6 p.m. 34.2 33.0 6-9 p.m. 41.3 50.8 9-12 m 32.6 34.9 Musical Preference (These were listed in alphabetical order on the form 1 Type Symphony 15.2% 14.2% Light Concert 11.9 13.8 Sacred 10.4 2.1 Pop Concert 9.7 12.3 Mood 9.1 11.5 Jazz 7.4 8.8 Dznce 7.3 9.8 Show 7.2 7.6 Chamber 5.7 4.6 Choral 4.2 3.3 Folk 3.8 2.9 Ballet 3.0 2.1 Opera 2.7 2.7 Dixie 2.4 3.3