U. S. Radio (Jan-Dec 1961)

Favorable Mentions Restaurant Croup — The 12 Portland, Ore., restaurants that comprise the "Dine Downtown Association" have purchased a 26-week flight over KPFM. The purpose of the association, represented by Goodrich and Snyder, Portland, is to stimulate business for the downtown restaurants. The program being used is Candlelight and Silver, and will provide light classical music dining the dinner hour, Monday through Friday. According to the station, "commercials will urge listeners to dine downtown, with four one-minute announcements spotlighting different downtown restaurants during the program." In another development, KPFM is now on a 24-hour operation with the scheduling of a six-hour segment (midnight to 6:00 a.m.) for the Portland General Electric Go. The all-night show is titled Mn\n Out of the Night and, the station says, "features mood music, light classical, jazz and show tunes Monday through Saturday. On Friday and Saturday nights the jazz section moves from midnight to 2 p.m." Coffee — Yuban Coffee through Benton & Bowles, New York, has assumed lull sponsorship of the new KB1Q Los Angeles, Mantovani show. To provide greater fidelity the station will simultaneously broadcast the program over its fm and television facilities. The Union Pacific R. R., through its agency Geyer, Morey, Madden & Ballard, Los Angeles, has purchased a 13-week spot campaign over KBIQ. Purpose of the campaign is to "woo traveleis lot winter train travel," according to Bob Hammond, the station's commercial manager. Other KBIQ buys include: A 20week campaign for the Pacific Coast Club of Long Beach, designed to spark a new membership drive for the club; Southern California Plasterer's Institute; Warner Brothers Film Co.; Concerts Inc.; Universal Pictures and KCOP television. Bank — The Bank of America, San Francisco, which has been running a nightly (8 to 9 p.m.) classical music program for the past year, has just renewed its contract with KSFR, MAESTRO EUGENE ORMANDY (I), conductor of the Philadelphia Orchestra is interviewed by Max M. Leon, president of WDAS-FM. The program, part of a WDAS concert series entitled Backstage at the Academy of Music, was recently broadcast by the Philadelphia station. reports the Bay Area concert station "We have found," states Charles Stuart, advertising manager for Bank of America, "that fin radio focuses our advertising on an influential and affluent market and helps to build a long term friendship with our customers." Travel — With spring just around the corner, firms such as airlines and various travel associations are placing schedules for the upcoming vacation season. WFMT Chicago reports a heavy influx of airline travel accounts slated for its spring schedule. Among the airlines, WFMT reports the following have recently placed spot schedules: Sabena Belgian World Airlines through McCann-Marschalk and KLM Royal Dutch Airlines through Erwin Wasey, Ruthrauff & Ryan. Air France, via BBD&O, has doubled its present schedule. Two additional airlines are Japan Air Lines through Botsford, Constantine 8c Gardner and Scandinavian Airlines System. The station adds that this is their third year with Air France, JAL and SAS. Two travel accounts recently signed are, The Swiss Tourist Office through Sudler and Hennessey, which will sponsor a weekly program of classical music, and The French National Railroads through Byrde, Richard 8c Pound, which has taken a schedule of one-minute announcements. WFMT notes that many of these advertisers have taken space in the station's monthly program magazine, the WFMT Chicago Fine Arts Guide, which has a paid circulation of 25,000. Supper Club — Following a format that has already proved successful, WLIR Garden City, N.Y., is instituting its second remote show, Alan , Grant's Jazz Nocturne. It opened atl Ml natu lea m p in v y hour Ma itttei Dfdi piesi mod OK* ipe jecti m ayt tm T Rot] Anfa at. pi! to :,< his ■ tunii 18 | Press ft'IF IK .: re: it ■ then 8 the San-Su-San Supper Club in nearby Mineola on Washington's Birthday. The program runs from 10 to 12 p.m. on Wednesday nights. The all-modern jazz show is to be sponsored by San-Su-San and Pan Amer IV; U. S. FM • February 1961 C