U. S. Radio (Jan-Dec 1961)

Record Details:

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US* GOOD THINGS HAPPEN + WHEN YOU HELP RED CROSS TIMELY DIFFERENT --u ... oH EAR'" * Rootage 0I\ Hurricane donna. . , o1 the MISSILE quAKE and HUW Wm_rt , A and present day than a jj* dience apPeaL AGE, the CW1L *w w Wm lea tion plcture w RED CROSS > ^dUatlc ^sttures the years mos ANIMATED TV SPOTS (60-20-10 seconds) PARKER FENNELLY is loyal dog, Max. again featured as the lovable POSTER BILL. With him is the well-known actor HOWARD MORRIS-as a roving reporter who is left "speechless" in a humorous "bite" by Bill's STAR STUDDED JINGLES SONGS APPEALS (all lengths from 05 to 60 seconds) These spots provide the "light" touch to a serious fund drive. They are available in TWO versionsone for MARCH CAMPAIGN cities and one for UNITED FUND cities. ETHEL MERMAN with the RUSS CASE orchestra-STEVE LAWRENCE with the UNITED STATES ARMY BAND sing SAUL TEPPER'S great Red Cross Campaign Song GOOD THINGS HAPPEN WHEN YOU GIVE. THE FOUR LADS with PERCY FAITH and his orchestra sing ARTHUR KENT'S exciting Red Cross jingle WHERE THE NEED IS with voice-over appeals by MITCH MILLER and EDWARD R. MURROW. ALSO COLOR SLIDES TELOPS FLIP CARDS With voice-over copy AND— a recording with 5 to 15 second IDs for station breaks— voice over credits and crawls. Straight appeals by DAVE GARROWAY JOHN DALY RALPH EDWARDS DON McNEILL PLUS — A VARIETY OF SHORT IDs All these materials available from YOUR LOCAL RED CROSS CHAPTER THE ADVERTISING COUNCIL THE AMERICAN NATIONAL RED CROSS /Sfa New Y°rk In New York, call MUrray Hill 9-1000 ' f»* Chicag0 In Hollywood, call HOIIywood 5-5262 Hollywood 18 THIS SPACE CONTRIBUTED AS A PUBLIC SERVICE U. S. FM • February llJ61