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Stirring songs of battle, sorrow and victory... "Dixie," "John Brown's Body," "Yellow Rose of Texas"; these and other melodies recalled the passion and sweep of the Civil War on "A Ballad of the North and South." Produced by WBBM Chicago, one of the CBS Owned Radio Stations, and presented over the CBS Radio Network, this program of authentic Civil War music had the nation's critics cheering. Among their comments: "The melodies were happily blended with a
commentary that fit the mood..." "The WBBM Orchestra, the Northwestern University Men's Glee Club and various soloists performed with style and humor."
Small wonder that it was chosen as one of the top two Radio Documentaries of the Year by 358 of the nation's Radio-TV editors in Radio-TV Daily's 19th Annual Ail-American Awards.
The CBS Owned Radio Stations create radio programs that are adult, informative, thought
AND SOUTH
provoking and, above all, interesting. According to one listener, "A Ballad of the North and South" was: "Best I've ever heard." Wouldn't a man in that frame of mind be receptive to your advertising message?
When people listen attentively to stimulating, provocative programs, they pay attention to the sponsor's sales message. And it is a matter of record that attentive, active, responsive audiences listen to the idea stations:
WEEI,WCBS,WCAU, WBBM, KMOX, KCBS, KNUHE GS OWNED RADIO STATIONS
BOSTON * NEW YORK * PHILADELPHIA ' CHICAGO * ST. LOUIS * SAN FRANCISCO* LOS ANGELES'