U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000194
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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ACCEPTANCE ...greatest ever! Now more than ever, WCCO Radio delivers more listeners than all other Minneapolis-St. Paul stations combined! A record -shattering 62.1% share of audience in the latest Nielsen Station Index. This is the greatest share ever recorded since Nielsen began measuring the market. Dramatic proof that WCCO Radio's acceptance is now the greatest ever! Capturing the loyalty of 1,022,610 radio families in a 114-county basic service area, WCCO Radio also delivers the lowest cost per thousand . . . less than one-third the average cost of all other Twin Cities stations. It's a solid mark of solid acceptance . . . the powerful way to dominate this major market in 1961. WCCO RADIO delivers far more listeners than all other Minneapolis-St. Paul stations combined! WCCO Radio 62.1% Station B 10.1% Station C 7.6% Station D 5.4% Station E 3.9% Five other stations 10.9% Source: Nielsen Station Index, November-December, 1960 16 AMMidmght, 7-day week. 12 U. S. RADIO • March 1961