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NEGRO
Community Programming
SPANISH/PUERTO RICAN
Programming
of Whirl-Wind sales action
WWRL
NEW YORK DE 5-1 600
4 10:00AM-5:30PM *-5:30PM-T 0:00AM
the
THIS MONTH:
ROBERT E. DUNVILLE
President
Crosley Broadcasting Corporation
WLW Radio Is First to Receive Broadcast Pioneers' 'Mike Award'
Last month, Broadcast Pioneers conferred its first "Mike Award" on WLW Cincinnati for its contributions to broadcasting. A plaque with a gold-plated microphone eulogizes: "For distinguished contribution to the art of broadcasting, and in recognition of pioneering in development of the field of entertainment, leadership in engineering development and advancement of the careers of performing artists."
The award came as WLW prepared to celebrate its 39th anniversary. This year marks, too, the 23rd year of association between WLW and Crosley Broadcasting Corp.'s president, Robert E. Dunville.
Mr. Dunville, who has been president since 1949, joined the executive staff of WLW in 1937. Within a month he was named general manager of the then Crosley-owned WSAI Cincinnati. In less than a year, Mr. Dunville became general manager for both WLW and WSAI. By
1944, he was promoted to vice president and general manager of WLW.
He was born in St. Louis, Mo., on November 24, 1906. It was there that he received his early education and first entered broadcasting. He was graduated from the University of Missouri, Columbia, Mo., where he studied journalism. At 22, he became known as one of the youngest advertising managers in the automotive industry in St. Louis.
Entering radio in 1931, he joined the sales department of KMOX St. Louis. He soon became assistant general manager and stayed with KMOX until his appointment to WLW.
For many years, Mr. Dunville has been interested in aviation, and is a qualified civilian pilot. He also is a skilled amateur "tinkerer" and maintains an extensive wood and metal workshop at his home, Willow Hill, near Cincinnati. • • •
14
U. S. RADIO • March 1961