U. S. Radio (Jan-Dec 1961)

LETTERS TO THE EDITOR Farm Radio I Eree-lance my radio farm programs on KGBX, here in Springfield. I enjoyed reading your fine January issue, reporting on the trends in farm programs. Would it be possible to receive two copies of that issue, or maybe tear-sheets of the farm radio report? Loyd Evans Public Relations for Agriculture Springfield, Mo. Congratulations on the comprehensiveness of the farm radio section ■of the January issue. Charles B. Brakefield WREC Memphis Your article in the January issue concerning farm broadcasting has been brought to my attention. It looks like you deserted the number one agricultural state in the nation. Except for a mention of KFRE, which richly deserves it, you didn't have much to say about California. There's no end to the work being done in California in the farm broadcasting field, and right in the middle of all this is the California Farm Network. For more than 10 years it has been feeding a 15-minute farm show to farm-minded stations in California. At the present time, 10 stations from Sacramento to El Centro are releasing this program. Regardless, we enjoyed your article. You are to be complimented on the time, space and effort that went into this coverage of farm broadcasting. Milton L. Levy Manager California Farm Network Berkeley Wins Subscription At the Texas Broadcasters meeting I had the good fortune to win a subscription to your magazine. This has been a favorite of mine since you began publishing and I certainly want to thank you for the one year subscription. This past month I have heaid a number of stations speak about the article that you carried in the December issue concerning the various radio programming services. Since I have been unable to secure a copy, 1 would appreciate a reprint if such is available. John J. Alves Southwestern Representative Recorded Program Services Radio Corporation of America Dallas Real Estate Please send me a copy of the helpful information on radio advertising as mentioned in Real Estate Opportunities issue of February I960. A local realtor passed the article on to me with the suggestion that I write for the information suggested. G. W. Gomel Manager WSDR Dixon, III. Requests We have seen by way of the RFD Letter to radio farm directors from the United States Department of Agriculture that the January issue of U.S. radio carried the third annual report on farm radio developments. We are very interested in the developments and would like to obtain a copy of the January issue. Thurman W. Worthington Smith-Douglass Co. Norfolk, Va. Silver Mike Gosh, I didn't know there was a real "Silver Mike" on an attractive ashtray involved in the recognition you accorded me in the January issue of u.s. radio. I was swept off my feet by this attractive and useful gift. I am afraid I am more honored than deserving, but I accept your thoughtfulness with heartfelt thanks. Lewis H. Avery President Avery-Knodel Inc. New York 3 LOCAL RADIO STATIONS IN 1 That's what you get when you buy time on BIG 5,000 -WATT WFHR WISCONSIN RAPIDS with full time studios in MARSHFIELD AND STEVENS POINT BIG Coverage at Lowest CostPer-Thousand ... 20 Years of Local Radio Service WFHR WISCONSIN RAPIDS, WISC Phone HA-3-7200 Represented by Devney, Inc. HOW we can offer you PROVEN RESULTS* with these TELE-BROADCASTER STATIONS \in Hartford ■ (CONNECTICUT) I'n Kansas City\iN Los Angeles (SPANISH LANGUAGE MARKET) I'n San Francisco (SAN MATEO) *T0P RATINGS IN AUDIENCE * MORE LISTENERS PER DOLLAR + SPONSOR PREFERENCE AFTER TRYING "BOTH" STATIONS For facts & figures CALL A TELE-BROADCASTER STATION WPOP KUDL KALI KOFY BECAUSE WE PROGRAM TO PLEASE LISTENERS AND TO PROMOTE SALES U. S. RADIO • March 1961 15