U. S. Radio (Jan-Dec 1961)

LETTERS Article Request We wish to enquire re copyright permission for an article entitled Fm: Today's Radio which appeared in the February 1961 issue. Our client, a Toronto fm station owner, wishes to distribute copies of this article in a direct mail campaign. Susan Semevan Librarian Foster Advertising Ltd. Toronto, Canada Togetherness Enjoying your u.s. fm magazine very much ... it establishes the feeling of "togetherness," i.e., we are not alone in this great big beautiful fm world, the last strong-hold of the "seekers of relaxed listening." Jack J. Gwyer Director of FM Operation KREM (FM) Spokane, Wash. Useful Information We enjoy reading your publication very much and find that it contains much useful information. E. R. Higgins Program Director WDNC-FM Durham, N.C. FM Growth Once again, congratulations on u.s. fm. Your publication is an excellent addition to the growth of fm radio. Leonard Walk General Manager WA11 (FM) Pittsburgh, Pa. Great Help We have seen our first copy of u.s. fm, and think it is excellent and should prove a great help to all fm. John B. Cash Assistant Manager WWPB (FM) Miami, Fla. Informative Your January issue was most informative and enjoyable. Colin Rossee Program Director WCHV (FM) Charlottesville, Va. VOL. 2— NO. 3 MARCH 1961 Fore Most . . . IN THIS ISSUE . . . Trends and Highlights in Fm Radio; Reports on Fm Advertisers and Stations Sheraton Signs the Fm Register 3 Hotel Chain Uses Fm in 29 Markets; Installs Fm Sets in New Suites Manufacturer Mushrooms as Medium Expands 5 Transmitter Producer in Business Four Years Experiments with Specialties How to Make Daytime Fm Pay 6 All-Day Fm Package for Kroger-Owned Supermarket Sells Groceries in Houston Favorable Mentions 8 Capsule Success Stories of Hometown Fm Advertisers; What They Buy and Why Fm Station Key 1 1 Up-to-Date Listing of Fm Stations, Including Programming, Market Penetration, Representative Norman R. Glenn Bernard Piatt Elaine Couper Glenn Arnold Alpert Jonah Gitltz Mary Lou Ponsell Willam Wendt Rollie Devendorf Shirley Sax Seymour Weber Arnold Farber Jo Ganci Editor and Publisher Executive Vice President Secretary-Treasurer Vice President and Assistant Publisher Editorial Director Senior Editor Assistant Editor Art Director Administration-Production Office Manager Business Manager Secretary to Mr. Alpert IF est Coast Representative Whaley-Simpson Co. 700 Montgomery Building San Francisco II, SUt+er 1-4583 % Edith K. Whaley 216 S. Vermont Los Angeles 4, DUnltirk 7-6169 & 6160 U.S. FM is published monthly by Arnold Alpert Publications, Inc. Price 35* a copy; subscription for U.S.A., $5 a year which includes U.S. RADIO, monthly publication also published by Arnold Alpert Publications, Inc. Editorial and Business Office: 50 West 57th Street, New York 19, N. Y. Circle 5-2170. Printing office, 3110 Elm Avenue, Baltimore II, Md. U. S. Possessions and Canada, $6 a year for both magazines. Please advise if you move, and give old and new address. Copyright 1961 by Arnold Alpert Publications, Inc. Accepted as controlled circulation publication at Baltimore, Maryland. Arnold Alpert Publications, Inc. SUBSCRIPTION 50 West 57th Street New York 19, New York Please see that I receive each monthly issue of U.S. RADIO and U.S. FM — both for one year for one subscription of $5. Name Company Title . Type of Business . — O Company or O Home Address City Zone State PLEASE BILL □ PAYMENT ENCLOSED □ 2 U. S. FM • March 1961