U. S. Radio (Jan-Dec 1961)

Page scan 000278 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000278
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Date Added:
September 19, 2024
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RADIO'S REACH APRIL-MAY 1961 AM STATIONS ON AIR* 3,561 FM STATIONS ON AMR 856 SETS MANUFACTURED* :|: 1,115,029 RADIO SETS IN USE 156,394,000 CAR RADIOSt 40,387,000 FM SETS IN USE] 15,500,000 AM STATIONS ON AIR: The number of am stations on the air at the end of March, 3,56 1 , represents an increase of five stations over the previous month. Applications pending: 560; under construction: 150. FM STATIONS ON AIR: The 865 fm stations on the air in March include 17 more than the previous month. Applications pending: 71; under construction: 206. SETS MANUFACTURED: Total radio production for February, 1,115,029, includes 307,973 auto radios and 50,421 fm radios. Total radio sales, excluding auto radios, is 666.228. Total radio production exceeded that of January, the previous month, by 24,956 sets. However, the cumulative total for 1961 lagged behind the same period last year by 593,054 sets. Most of this decline is attributable to a decrease of 534,224 auto radio sets compared with last year. NETWORK: Standard Brands Inc. leads network advertisers in terms of total home broadcasts according to A. C. Nielsen Co.'s monthly index for four weeks ending March 5. There are 220 broadcasts for a total of 118,641,000 home broadcasts delivered. Pharmaco Inc. registers in second position with 260 broadcasts and 1 10,592,000 home broadcasts delivered. Following in third, fourth and fifth are R. J. Reynolds Tobacco, Sylvania Electric Products and Time Inc. For total commercial minutes delivered, Sylvania leads with 88,694,000. Standard Brands follows with 87,115,000. Pharmaco, Time and International Mineral and Chemical Corp. rank third, fourth and fifth. LOCAL: Total sales at KRAK Sacramento for the first quarter, 1961, show an increase of 27 percent over a comparable period last year, according to Golden Valley Broadcasting Co. Local business showed the greatest gain, increasing 95 percent. *FCC, March, "EIA. February. tRAB estimate. 14 \ U. S. RADIO/April-May 1961