We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
in Toledo
WSPD — number one by every audience measurement Hooper, Pulse, Nielsen. Alive 24 hours a day with effective programming and talent to bolster your sales. More national and local advertisers than any other Toledo station.
♦annual food sales in WSPD's circulation area
Let a Katz Representative help you select the most persuasive times.
WSPD -Radio
NBC -TOLEDO
f
i STORER station
National Sales Offices:
625 Madison Ave., N.Y. 22 230 N. Michigan Ave., Chicago 1
men
WEEKEND
eocH
"HTriME ******
TIME BUYS
AMERICAN MEDICAL ASSOCIATION
Agency: Klau-Van Pietersom
Dnnlap Inc., Milwaukee
Fm has pic ked up a nice chunk of business from the AMA, which is using the "prestige" frequency to gain support lor its opposition to the administration's old age medical care programs. Fm stations in 40 top markets started carrying the spots as of April 24 and 26. Frequencies reach a peak of 100 spots per station for a maximum six-week period.
Spots are transcribed and take an unusual tack: the agency selected professional people — a doctor and lawyer — and a housewife, among others, to state why they oppose the bill and voice support for the AMA choice, the Kerr-Mills bill.
The agency suggested fm because the audience has a high percentage of well-educated people who are apt to be influential opinion leaders in their communities. Buyer is John Wussow.
AMERICAN TOBACCO CO.
Agency: BBDO Inc., New York
Product: LUCKY STRIKE
Placements for Luckies have been made in 50 markets for a start the last week in April. Frequencies number from 30 to 60 spots a week. Some markets are major, others selected. Transcribed minutes will be on the air for 15 weeks. Multi-station buys were ordered. Timebuyer is Hope Martinez.
BRIOSCHI CO.
Agency: Ellington & Co., New York
Product: BRIOSCHI TABLETS
Brioschi kicks off another flight in May, this one to last for 6 weeks.
Frequencies vary by markets, which will number from 10 to 12. A maximum ol two stations in each market will get the schedule. Minute announcements will be transcribed. Dan Kane, media director, is making the placements.
CITIES SERVICE CO.
Agency: Lennen ir Newell Inc., New York
Product: GASOLINE
On May 7, Cities Service 1961 summer driving campaign will break in 30 markets. Drive-time is the favorite for about 30 spots per week per market. It's a multi-station buy. Bob Kelly is the timebuyer.
CRANBERRY ASSOCIATION
Agency: BBDO Inc., New York
Product: OCEAN SPRAY CRANBERRY JUICE
After months of running small flights in a few New England markets, Ocean Spray has signed a 52week contract for radio spots in six markets. Starting date: May 1. New England is still the stronghold, but schedules have been placed with Philadelphia stations. The first 13 weeks mark the heavier frequencies for this one, tapering down after that unless the advertiser decides on more. All spots are minutes.
E. F. DREW CO.
Agency: Donahue ir Coe Inc., New York
Product: TRI-NUT MARGARINE
Spots opened in 10 markets the week of April 20 for Tri-nut for a 13-week campaign. Frequencies hit a high of 40 spots a week. The buyer is Harry Durando.
(Cont'd on page 74)
16
U. S. RADIO/April-May 1961