U. S. Radio (Jan-Dec 1961)

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Philadelphia's Strongest Selling Force To 700,000 Negroes... m 'M urn ' SMsan WHAT'S big, new 1,000 watt all-directional wallop gives you the only sure way to reach and sell all of Philadelphia's Negro spenders . . . America's solid third Negro Market. Now WHAT'S prestige personalities are carrying quality Negro Radio to thousands of new listeners. What's more, you're looking at the "sellingest" group of air people in Philadelphia, as scores of local advertisers will verify. Now, by a wider margin than ever, the strongest selling force you have to command in more than 26%* of Philadelphia's homes. WHAT WHA T js Negro Radio in Philadelphia! Represented by John E. Pearson Co. ^1960 u. s. census GUARANTEEING A SINGLE EQUITABLE RATE TO ALL ADVERTISERS! U. S. RADIO/April-May 1961 17