U. S. Radio (Jan-Dec 1961)

YOU ARE CORDIALLY INVITED TO VISIT U.S. RADIO'S INTERNATIONAL SUITE AT THE NAB CONVENTION G-803 THE SHOREHAM Surprises galore ! ted i proba exp er radi LETTERS TRADE TALK In the Man li issue oJ u. s. R vdio you encourage readers to submil changes, questions and comments on How Good Is Your Trade Vocabulary? I submit the following additions: E. O. W. — Every-olher-week. A schedule which is to run only every other week. Donut — The middle portion of a recorded commercial providing background music for a "live" or recorded insert. The commercial usually has a jingle opening and closing, with a "hole" in the middle for specific product advertising. Wave — Same as flight. The period during which an advertiser runs his campaign. Your magazine is most helpful to me. I have clipped the article for new personnel in our department. GLENNA TINKLER Timebuyer Tracy Locke Co. Inc. Dallas I am writing with reference to your glossary of radio broadcasting terms included in your March issue. I would like to inquire as to the possibility of reprinting this article as part of the appendix of "The Radio Management Handbook." This publication is in preparation by our organization scheduled for a late May release. KIRK G. WOODWARD President Station Services Ltd. Peoria, III. I hope the glossary pleases you as much as it pleases me. I would ap preciate it if you would send me eight or 10 copies. LEONARD F. AUERBACH General Manager Ohio Stations Representatives Cleveland MILNOT AND RADIO Accolade! Your spread on the Milnot radio campaign was expertly done — as interesting and readable as the client's spots are attention getting and listenable. Bob Ogle and Dolan Walsh (account executives), enjoying notoriety, are extremely pleased with the story and have asked me to obtain 10 additional copies for office circulation and to send to the client. We certainly are grateful to you for your interest in the Milnot story and the expert job you did in presenting it. RICHARD T. GREER Director of Public Relations D'Arcy Advertising Co. St. Louis PROGRAM SERVICES We want to thank you for the very interesting writeup and directory listing you gave us in your March issue. As a result of this writeup we have received inquiries from stations all over the country in markets of all sizes. We were truly amazed! I might add that we now categorically believe that it proves u. s. radio has its own terrific image in the industry. All our best wishes for your merger with sponsor, another "tops" in the trade. HAROLD L. RAPHAEL ADELE M. PURCELL Ad Image Inc. New York 22 U. S. RADIO/April-May 1961