U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000317
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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EVERYONE'S TALKING ABOUT — and the biggest pace-setting change is on WFAA • 820 • RADIO "SOUTHWEST CENTRAL" ... a completely new format with the emphasis on electronic journalism is the key to the great new sound on WFAA-820 RADIO in Dallas! Backed by the biggest advertising campaign in WFAA's history, all North Texas is finding a radio "home" that's informative and delightfully entertaining day and night! Originating from our new multi-million dollar "Communications Center" with all new equipment, WFAA-820's powerful 50,000 watt clear channel voice beams "Southwest Central" to an area of over 5 million people! NEWS NBC News on the Hour followed by 5 minutes of State & Local News! FEATURES Brief cut-ins all day long from WFAA's staff meteorologist, woman's editor, sports director, farm editor, and other human interest stories. GOOD MUSIC with a special appeal to the young adult, comprising the best of the albums and the current top popular hits. Your Petryman has an Audition Tape of the New "Southwest Central" from WFAA Radio . . . Call Him! Represented by I Edward | Petry 4 I Co . Inc.) The Original Station Representative BROADCAST SERVICE OF THE DALLAS MORNING NEWS 820 RADIO DALLAS U. S. RADIO/April-May 1961 53