U. S. Radio (Jan-Dec 1961)

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...IN RADIO FOR THE CONSECUTIVE TEAR IN TRE GREAT SOUTH BEND, INDIANA MARKET ! 5000 Watts ... The Most powerful in Northern Indiana 960 KC WSBT SOUTH BEND, INDIANA FIRST IN SOUND ADVERTISING RADIO FOCUS/IDEAS Cont'd from page 54 PROMOTION In an effori to save the central New Yoi k area from a possible unemployment problem, WONG Oneida went on the air with an appeal to the public spirited citizenry. The difficult) aiose when it was learned thai the Air Materiel Section of nearby Grilles AFB was subject to a shut down by the Air Force. A citizens' committee meeting was held one evening and the next day WONG bewail a 12-hour appeal lor signatures for a special telegram, (o be sent to President Kennedy, describing the unemployment hazard of shutting down the section of the Air Base that employed over 6,200 local civilians. The station and the committee were able to attach about 10,000 signatures to the telegram over which, the station states, "the President became very interested and asked to see." . . . WIP Philadelphia is publishing its Tunedex (a listing of the top songs and albums) in braille, for the benefit of the institutions for the blind in the area. . . . An opportunity to win one of 281 prizes is being offered to the listeners of WQXR New York who take advantage of a "50 words or less" contest on why they like to listen to the station. The promotion is being carried via on-the-air announcements, space ads in several New York papers and direct mailing to approximately 100,000 persons. First prize is a three-week trip to Europe. . . . K.RAK Sacramento painted some bus stop benches that promoted the station; then promoted that promotion by asking listeners to write in the location of the benches. Design on the benches introduces the new logo-type of KRAK. . . . WIBG Philadelphia asked its listeners to call a specific telephone number for a message from Ironwear Hosiery. The station states that 500,000 listeners made calls to the number at a rate of over 6,500 per commercial. . . . Final tabulation on the response to WRCV Philadelphia "Big Band First Anniversary" promotion showed that 12,511 cards and letters favoring continuation of the Big Band policy were posted to the station. . . . The heart beats of a celebrity is the first in a series of clues given by WQXI Atlanta to wards the discovery ol name ol the celebrity. New clues are given daily in a descending order of difficulty. Winners get a three-day trip to the Kentucky Derby. . . . Mother's Cookies ol Oakland and KCBS San Fran( isi o promoted eac h other at the San Francisco Home and Hi-Fi Show by Idling a jar with Mother's Cookies and then asking visitors to the K.CBS booth to guess the number of cookies in the jar. KCBS reports that nearly 5,000 entries were received. Winner was awarded an allexpense, three-day trip for four to Reno. PROGRAMING The Eichmann trial, and the "Man in Space" probe are presently limelighting radio journalism. Much of the credit for the last, accurate coverage that American broadcasters are giving to the Eichmann trial goes to the Israeli government for its arrangement of press facilities there, especially the four-channel transistor radio providing translations. In addition to the network coverage, many individual stations either on their own, or through various services, are devoting a part of their daily schedules to the trial. WERE Cleveland reports that it is using three services (Look, Radio Press International and Syndicated Broadcast Features) in its attempt to give a comprehensive report of the activities in Jerusalem. Other stations, such as WNEW New York, WBZ Boston and CKGM Montreal, have their own newsmen at the trial. . . . When the "Man in Space" operation reaches the countdown stage, coverage will be provided by the pooling of lour networks in what has been described as "one of the largest coordinated news teams ever assembled." Selection of responsibilities in the actual coverage was made by a drawing. While the radio coverage will be fed simultaneously to all networks, cutaways for individual commentary and news inserts will be permitted. . . . KEX Portland, Ore., is running a series of seven half-hour commentaries entitled Countdown for Tomorrow. In this report, the station says, "people intimately involved in Project Mercury relate how they are preparing for man's imminent first (Cont'd on page 60) 58 U. S. RADIO/April-May 1961