U. S. Radio (Jan-Dec 1961)

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In Rochester, N.Y.J People Are Switching FROM "T/PfO" RadioJ WVET 1280 KC • FOR MUSIC THEY LOVE • NEWS NAMES THEY KNOW 3 • COMPLETE NEWS COVERAG BASIC NBC AFFILIATE WVET RADIO, Rochester 4, N.Y ^Nat'l Rep.: Robert E. Eastman & Co., Inc 3 3 LOCAL RADIO STATIONS IN 1 That's what you get when you buy time on BIG 5,000 -WATT WFHR WISCONSIN RAPIDS with full time studios in MARSHFIELD AND STEVENS POINT BIC Coverage at Lowest CostPer-Thousand ... 20 Years of Local Radio Service WFHR WISCONSIN RAPIDS, WISC. Phone HA-3-7200 Represented by Devney, Inc. RADIO FOCUS/IDEAS Cont'd from page 58 flight into outer space." The series was produced by KDKA Pittsburgh. . . . WNEVV New York ran a onehour special entitled Man in Sparc on April 23. Featured was Martin Caidin, author of 26 aeronautical books, expressing his views on man's space challenge. . . . With the (.ivil War Centennial at hand, WAAF Chicago has begun a fouryear series entitled Civil War Diary. Series will consist of daily one-minute capsules of events that occurred on the corresponding day 100 years ago. . . . WSB Atlanta is programming the same type of series, except that its capsules will be five minutes iu length. . . . With the advent of the pleasure-boating season, WTIC Hartford, Conn., and KING Seattle are la tine hint; marine weather shows. W'TTC is providing a weekend service beginning Friday nights while KINO is extending its report to Thursday nights as well. . . . WBUD Trenton, N. J., has inaugurated a daily editorial series that will deal with local problems and activities. . . . KFRC San Francisco is now broadcastng 24 hours a day. . . . WKLW Providence, R. I., began broadcasting April 3. The 50,000 watt am station, represented nationally by Daren McGavren and in New England by Foster and Creed, has a dial position of 990 kc. . . . Storerowned WSPD Toledo, Ohio, is now settled in its new quarters containing three control studios each of which is equipped, the station points out, with a new dual-channel console, tape equipment and turntables. BUSINESS SIDE In addition to programing and operational changes, the newly-housed WFAA Dallas has announced the adoption of a single-rate policy. "We believe the single rate is fair to all advertisers," says George K. Utley, WFAA station manager. He also notes that the single rate card includes various package and discount plans. ... A telephone call will permit potential KYW Cleveland advertisers to hear examples of current or forthcoming spots being run on the station. Called "Tele-Check," the system has three separate tele phone message repeatei units utilizing one announcement per unit. W hat the potential customer hears over the phone is a KYW personality introducing the spot and then following it with details on schedule, frequency, audience reached and other available information. . . . KSTN Stockton, Calif., has signed a 52-week contract with the local elis tributor for the Douglas Oil Co. For the first 90 days, the frequency will be 20 spots a day, with the remainder of the year's contract running at 24. The one-minute announcements are aired on the hour and begin with a time signal jingle. Copy runs according to the expec ted audience composition; that is, housewife appeal for mid-morning and afternoon times, the masculine approach for drive times and copy geared to teenagers during the early evening hours. . . . The Automobile Club of Southern California has taken a 13-week renewal on KNX Los Angeles for the sponsorship of CBS's The World Tonight Spon soring the entire schedule of this season's Chicago Cubs baseball games over WGN will be Oak Park Federal Savings & Loan Assoc., G. Heilman Brewing Co. and Magikist Services Inc. . . . Chip Steak, a type of frozen minute steak, has taken 13 weeks of the WEBR Buffalo Sing Along Spell Down broadcast Sundays from 3-4 p.m. . . . The Katz Agency, New York, has been selected as the national sales representative for KSD St. Louis and WAVE Louisville. . . . KQBY San Francisco and KBUZ Phoenix, both Sherry Gordon stations, have appointed Adam Young, New York, as their national representative. . . . KSFE Needles, Calif., has selected Grant Webb, New York, as national representative. . . . Jupiter Broadcasting Inc. has purchased WSAI-AM-FM Cincinnati and hasappointed Robert E. Eastman Co., New York, as national representative. Ohio Stations Representatives will handle all Ohio sales . . . WSOC Charlotte, N. C, is attempting to stem the tide of depression talk through its "Business is Good" campaign. Working with the local Chamber of Commerce and Charlotte business men, WSOC is broadcasting periodic statements and facts and figures on business conditions. 60 U. S. RADIO/April-May 1961