U. S. Radio (Jan-Dec 1961)

RADIO FOCUS/PEOPLE Cont'd from page t><~> some hours that must be considered "non-prime." According to Stephen B. Labunski, manager of WMCA New York, in a speech to the Kansas Assoc. ol Broadcasters, there should be "24 hours oi prime time a day by putting 'prime' ingredients into every minute ol every hour lor the benefit of every listener." Mr. Labunski went on to sav that "during the early days of television, radio stations emphasized the availability ol vast listening audiences outside the home— especially in automobiles —during the 7-9 a.m. and 1-6 p.m. time slots." But he pointed out that the concept ol radio's responsibility lias changed— "merely playing music, reading commercials and giving the time and temperature represents a completely inadequate service to the listener of the (>0's. What was once a sure-fire lot inula lot attracting audience and obtaining advertisers has now become a somewhat tired and unimaginative routine utterly lacking in the kind of accomplishments radio can and should be making as a major communica BECOMING INCREASINGLY MORE COMPLICATED . . . YOUR NO. 1 BUY IS STILL KEWB In San Francisco, as always, consistently high ratings . . . consistently low cost-per-thousand ... all day long or all year long. You're never "out of season" on KEWB, number one buy in its third year and currently delivering 101 adults in every 100 homes, all paying close attention! PULSE: AUDIENCE COMPOSITION JAN-FEB, 1961 TOTAL RATED PERIODS national representatives: The Katz Agency, Inc. BROADCASTING CORPORATION "First in Contemporary Communications" lions medium." And he added, "While the fundamentals are all right, we cannot and must not stop there and l>c satisfied with such use of the airwaves without some better, more substantial purpose if we arc to be responsible broadcasters and c us todians of a public trust." Richard C. Sheppard is the new manager of WGR Buffalo. He held the same position with WHAM Rochester. . . . Theodore H. Walworth Jr. has been elected vice president and general manager of WNBC and W NBC-TV. He was formerly dire< lor of sales for WRCV-TV Philadelphia. . . . John J. Heywood is the new vice president and treasurer of the Crosley Broadcasting Corp., Cincinnati. Mr. Heywood left the position of director of business affairs with NBC-TV to join Crosley firm. . . . Jay Spurgeon has been promoted from account executive to station manager at KMEO Omaha. . . . WDTM (FM) Detroit now has the services of George S. Milroy as its sales manager. . . . The new KISN Portland, Ore., sales manager is Don Hedges. . . . Terrence S. Ford moves up to the position of promotion director of WHK-AM-FM Cleveland. . . . Dick Kelliher is the new national manager of KFRC San Francisco. He was with Adam Young, New York, as assistant national sales manager. . . . W. Lee Roddy has been named director of sales for K.MLA-FM Los Angeles. . . . Gene Loffler former general manager of KCOG Centerville, Iowa, is now manager of KVOY Yuma, Arizona. . . . Robert Jenkins is the new general manager of KMNS Sioux City, Iowa. . . . Tom Lawrence formerly of Look magazine has joined the sales staff of WRCV Philadelphia. . . . Jeff York is the new general manager of KSON San Diego. . . . New manager of WKNB Hartford, Conn., is William F. Schnaudt. . . . Bill Fallon of WICE Providence, R. I., has been promoted to the post of national sales manager. . . . Ronald R. Wren is the new manager of advertising and promotion for KGO San Francisco. NETWORKS In a chain of top administrative re(Cont'd on page 70) 68 U. S. RADIO/April-May 1961