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HOW we can offer you
PROVEN
RESULTS*
with these
TELE-BROADCASTER STATIONS
in Hartford
(CONNECTICUT) |
in Kansas City-] in Los Angeles
(SPANISH LANGUAGE MARKET) '
in San Francisco
(SAN MATEO)
*T0P RATINGS IN AUDIENCE
MORE LISTENERS PER DOLLAR
* SPONSOR PREFERENCE AFTER TRYING "BOTH" STATIONS
For facts & figures CALL
A TELE-BROADCASTER STATION
KUDL
KALI
KOFY
BECAUSE WE PROGRAM TO PLEASE LISTENERS AND TO PROMOTE SALES
a.WGY
being listened to rather than just being heard is the difference between selling and not selling. People listen to WOY because they like WGY PERSONALITY PROGRAMMING. That's why WGY will sell for you in Northern New York and Western New England. 982-20
REPRESENTED NATIONALLY BY HENRY I. CHRISTAL COMPANY
WGY
810 KC, 50 KW
A GENERAL ELECTRIC STATION ALBANY • SCHENECTADY • TROY
NAMES & FACES
Stuart I. Mackie, formerly a salesman in the Chicago office of Avery-Knodel Inc., has taken over the managerial reigns of the Detroit operation. Mi . Ma( kie started in broadcasting in 1948 in Minnesota, doubling as salesman and talent. He joined Avery-Knodel in Chicago in |une 1957 selling time for radio. Later, he moved ovei to tv sales gaining experience in that medium. Even while in the service he put his radio training to good purpose by aiding the Armed Forces Radio Service in establishing the first station in Korea to be operated by the military. Before entering the broadcasting arena, he performed sales and public relations duties for the Chicago Title & Trust Co.
Clifford J. Barborka Jr. opens the door to his newly organized Better Broadcast Bureau Inc. on June 1. In doing so, he ends a nine-year association with the John Blair & Co. as a key radio executive. The BBB will provide creative selling services to representatives and stations as well as programmng and production material to broadcasters. Mr. Barborka joined Blair in 1952 as an account executive in the Chicago office. In 1955, he became radio sales manager of that office and two years later was elected a vice president. In 1959, he moved to the New York office to organize the creative and marketing services division, an adjunct of the Blair Group Plan.
Harold B. Simpson, media specialist, has spent all of his 12 years in advertising with the William Esty Co. From a beginning in the lower echelons of the time and space buying departments of the New York advertising agency, he has moved up to his current promotion as associate media director. During the time of his growth as a media specialist, much of his experience has been closely aligned with the sound medium. In 1960, Mr. Simpson was honored with the Silver-Nail Timebuyer of the Year Award presented to him at the annual luncheon sponsored by the Station Representatives Award Committee. His education includes a degree from Colgate University, and after graduation, two years with the U.S. Navy.
72
U. S. RADIO/April-May 1961