U. S. Radio (Jan-Dec 1961)

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Illllllllllllllllllllllllllllllllllllllllllllllll! Illllllllllll Herb Mendelsohn is the new sales manager for WABC New York. On April 17, he assumed the responsibility for all local accounts with the ABC flagship station. In the area of national sales, Mr. Mendelsohn will be closely associated with the station's representative, John Blair 8c Co. His working knowledge of the New York market has been gained through his experiences over the past five years as an account executive with WINS. Earlier sales experience in another field was gained through his association with the Hart Publishing Co., where he held the position of sales manager. A native of New York as well as a graduate of Queens College, Mr. Mendelsohn and his wife and their three sons live in Kew Gardens Hills, Long Island, Walter A. Schwartz, Westinghouse Broadcasting Co.'s new national radio sales manager, has taken over the position formerly held by Perry Bascom, who has moved to Cleveland to take over the job of general manager of KYW radio. Now that Mr. Schwartz is in charge of the radio sales managership, his former position as head of AM Radio Sales' Detroit office has been filled by Glenn Gilbert, previously with Avery-Knodel, Detroit. Mr. Schwartz opened the Detroit office in May 1959 and before that was sales manager of WWJ Detroit. In addition to his sales experience, he was at one time an announcer and also served on the Air Force headquarters staff in Korea. Franklin Sisson is the new station manager of WWJ Detroit. In assuming this position, Mr. Sisson makes the transition to radio from tv. He is the former local sales manager of WOOD-TV Grand Rapids, Mich. He got his start in the broadcasting business with WKLA Ludington, Mich. Among his many activities in the broadcasting industry, Mr. Sisson has on several occasions appeared as a public speaker with the touring panels of the Better Music Inc. clinics, speaking on the many prob lems of station programing and promotion. During World War II. he was a special services officer of X Corps in the South Pacific. In addition, he is a member and former president of the Grand Rapids Optimist Club. KFAL RADIO FULTON, MISSOURI DOMINANT FARM RADIO SERVICE 76 hours of farm radio a week . . . Interesting, pertinent and factual information and programming for farmers. "Smack in The Middle" of the Crossroads of the Nation! Dominating a vast moving audience, travelers, and vacationers going everywhere all year long ... On U.S. 40, and U.S. 50— both transcontinental highways, and on U.S. 54 Chicago to the Southwest. From Border to Border in Missouri, KFAL RADIO reaches the great autoradio, and portable-radio audience, with news, information and entertainment. Are you represented here? Represented by John E. Pearson Co. KFAL RADIO Tel: Midway 2-3341 Fulton, Missouri 900 Kilocycles 1000 Watts ,,M!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiim looking for more Business? Ad-image, Inc. combines customproduce! singing commercials with a unique sales plan to help you sell new advertisers. For the whole story write: intac^e, ^rnc. 527 MADISON AVENUE. NEW YORK 22. N. T. U. S. RADIO/April-May 1961 73