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WHO Radio should be No. 14 on any "Top Market
radio list!
50,000 -Watt WHO Radio Covers 865,350 Homes In Iowa PLUS!
EVERY time your marketing strategy calls for radio in America's top radio markets . . . 50,000-watt WHO Radio belongs on the list!
There are only 13 markets in America in which any radio station reaches a larger audience or more buying power than does WHO!
WHO Radio reaches 865,350 homes in "Iowa PLUS!" (96 of Iowa's 99 counties plus a number of counties in neighboring states). 75% of all Iowa retail sales are made in counties you reach with WHO. (Metropolitan Des Moines accounts for only 9% of Iowa's retail sales. All eight of Iowa's leading
metro areas, including Des Moines, account for just 33%.)
Many surveys, for 23 consecutive years, have measured the Iowa radio audience, and have proved that WHO is Iowa's most listened-to radio station. A 93-county area Pulse (March, I960) gives WHO the No. 1 position in every weekday quarter-hour surveyed over 85 other stations.
Next time you make up a "top radio market" list, be sure No. 14 is WHO Radio! Ask your PGW Colonel for the latest information on "Iowa Plus."
Sources: Pulse (March, I960), NCS No. 2, SRDS.
WHO
for Iowa PLUS!
Des Moines . . . 50,000 Watts
NBC Affiliate
WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines; WOC and WOC-TV. Davenport
Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager
Peters, Griffin, Woodward. Inc., Representatives
U. S. RADIO/June 1961
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