U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000391
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
August 01, 2024
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The Big WLW Radio World ! ...with audience among top 10 in America ! ... and first in Cincinnati ! WLW RADIO now commands an overwhelming 70% of the daytime total audience, more than twice as much as the other 4 Cincinnati Radio Stations combined! And WLW Radio also commands 38% of the daytime metropolitan Cincinnati audience. WLW Radio has increased its daytime total audience 50% in one year! And has increased its daytime metropolitan Cincinnati audience 27% in one year! So when you're buying Radio time, take a good look at these figures and charts . . . and you'll see why you should call your WLW Representative! You'll be glad you did. 1,000 TOTAL AUDIENCE (October-November 1960 NSI) Number of Radio Homes Reached Per Broadcast. Average Vi Hour Per 3 Hour Day Part — 6 AM to 6 PM. 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 WLW Station B Station C Station D Station E CINCINNATI AUDIENCE (October-November 1960 NSI) Number of Radio Homes Reached Per Broadcast. Average Vt Hour Per 3 Hour Day Part — 6 AM to 6 PM — projected against 320,200 radio homes in metro Cincinnati. 1,000 3,000 5,000 7,000 9.000 11,000 13,000 15,000 17,000 19,000 WLW i i i i Station B Station C Station D Station E World's Highest Fidelity Radio Station I Crosley Broadcasting Corporation, a division of Avco U. S. RADIO/June 1961 15