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ers; catsup, barbecue sauce and baked beans. The Illinois food maker and packager, which uses radio as its only ad medium, will run this flight lor lour to six weeks. M.u kets to be saturated are Si. Louis, Detroit, Chicago, Louisville, Grand Rapids, Peoria, Cleveland, Kansas City, Cincinnati, Milwaukee and Indianapolis. The agency has ordered a combination of 60 and five-second spots, with frequencies varied by market. The five-second announcements will get the most play in most markets. For instance, Chicago stations will be blitzed with 35 minutes per week and 70 fives. Weekday, daytime emphasis will lean toward Wednesday, Thursday and Friday, the favorite shopping days. Timebuyer is Yolanda Tini.
FORD MOTOR CO.
Agency: Kenyon & Eckhardt Inc., New York
PrOdUCt: FORD INSTITUTIONAL
The Ford Road Show, in progress this year from March through July, moved into Minneapolis June 14 for a 10-day stay. A caravan of current Ford models that goes from city to city, the Road Show parks itself in a shopping center from which it sponsors live disc jockey broadcasts with commercials enticing the listener to "come see the Ford Road Show." In Minneapolis the show will be heard on four stations, using 18 20-second spots and six one-minute spots per station per day. All spots are live, promoting the Ford line. It is estimated that Kenyon & Eckhardt spent $2,400 for the Minneapolis placements.
GROVE LABORATORIES
Agency: Doherty, Clifford, Steers fa Shen field Inc., New York
Product: AMMENS MEDICATED POWDER
A 13-week flight, centering on 20 major eastern markets, was initiated on May 22 by Grove for its Ammens Powder product. A total of 40 stations are broadcasting the one minute ets at the rate of 24 per week. Week-days, both clay and evening, are handling the bulk of the schedule, although some week-end time has been purchased. Bob Widholm is the timebuyer.
$1 BILLI0N+
will pour into New England
during
SUMMER VACATION MONTHS
33
MAINE
Augusta Bangor Biddeford Houlton Lewiston Portland Presque Isle
N. H.
Claremont Concord Hanover Keene Manchester
VERMONT
Brattleboro
Rutland
Waterbury
Strategically Located Radio Stations: MASS.
♦Boston Fall River Fitchburg Greenfield Hyannis Lowell
Northampton Pittsfield Springfield Ware Worcester
CONN.
Bridgeport Hartford New London Torrington Waterbury
R. I.
Providence Westerly
*BOSTON WNAC, 50.000 Watts
Key Station
ONLY
The Yankee Network DELIVERS
96%
of this RICH MARKET
PLUS
A Sum*"
ert'we
Bonus
MILLIONS OF TOURISTS, SPENDING MILLIONS OF DOLLARS, BUYING MILLIONS OF PRODUCTS!
yankee Network
21 Brookline Avenue, Boston 15, Mass.
A Division of RKO General • Represented Nationally by H-R
Sell Your Product to ALL New England at 1 TIME WITH 1 BUY
U. S. RADIO/June 1961